About The Position
We are looking for a specialist for our new startup. We are creating ApplyMe - an AI product that automates the job search process and helps users get interview invitations faster. We are already attracting users and have validated the model. The next stage is to scale paid traffic while maintaining unit economics. We are looking for someone who can take this area to the next level - build, scale, and optimize a full-fledged growth system, not just run campaigns. If you have experience with scaling budgets, understand end-to-end funnels, and are looking for a career opportunity for growth, this role is for you.
Requirements
- Practical experience in launching and scaling B2C subscription products through Meta Ads: from finding working unit economics at the start to scaling budgets of $300K+/month (and more) while maintaining or improving key business metrics.
- Experience in repeatedly scaling different products or areas, with an understanding of which approaches work and which do not.
- Ability to find new growth points through creatives, campaign setup, new markets, and other scaling levers.
- Deep expertise in Meta Ads: understanding of different campaign types (ASC, CBO, ABO, Cost Cap, Value Optimization), scaling principles, and building an effective purchasing system.
- Experience in building traffic purchasing automations (Birch or similar tools): automatic rules, campaign scaling, budget allocation optimization.
- Confident work with product analytics (Amplitude, Tableau, or similar tools) and the ability to make data-driven decisions.
- Deep understanding of key marketing and business metrics (CAC, LTV, ROAS, CPM, CTR) and the ability to find cause-and-effect relationships between changes in product, advertising, and business results.
- Experience in rapid hypothesis testing, experiment prioritization, and searching for new growth opportunities.
Nice To Haves
- Experience working with various B2C products and niches will be an advantage.
Responsibilities
- Responsible for scaling paid acquisition budgets in Meta Ads while maintaining strong unit economics (CAC, payback, LTV).
- Identify and eliminate bottlenecks in the funnel (ads → landing → onboarding → payment → retention).
- Work in conditions of uncertainty: make quick decisions based on incomplete data, launch experiments, and iterate quickly.
- Conduct active creative testing as a key growth driver: form hypotheses, brief creatives, test approaches, and scale winners.
- Build and prioritize growth experiments (audiences, creatives, offers, funnels).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
