User Acquisition Lead

Polymarket•New York, NY

9d•$250,000 - $280,000

About The Position

Polymarket is hiring a User Acquisition Lead to lead the team responsible for acquiring new users through paid and owned channels. The role manages channel specialists and partners with product, data, and brand teams to scale acquisition programs. The lead owns the full funnel from first impression through signup, deposit, and first trade, including channel strategy, budget allocation, and team performance. The role also involves explaining a new kind of product to a broad audience while identifying high-intent users. The position requires developing acquisition approaches across established and emerging channels, building a robust testing and measurement practice, and finding non-traditional channels that suit Polymarket’s regulatory environment and user base. The lead reports performance and business implications to leadership.

Requirements

At least 8 years of experience in user acquisition or performance marketing.
At least 2 years of direct team management experience.
Demonstrated success scaling paid acquisition programs with measurable CAC and LTV outcomes.
Deep hands-on experience in at least two of paid social, paid search, and programmatic advertising.
Strong analytical skills, including comfort with SQL or working closely with analysts to pull and interpret data.
Experience marketing a financial product, consumer app, or another category where trust and explanation are part of the conversion challenge.
Clear, direct communication skills, including writing briefs, running productive review meetings, and communicating difficult information to leadership.

Nice To Haves

Experience in crypto, fintech, or another regulated consumer category with restrictions on standard advertising channels.
Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
Experience building an acquisition function from an early stage, including tooling, attribution models, and team processes.

Responsibilities

Own user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
Manage and develop a team of channel managers through weekly reviews, clear goals, and oversight of work quality and pace.
Build and maintain a testing roadmap covering creative, audience, landing page, and offer variables, and turn results into durable channel improvements.
Partner with the data team to define acquisition metrics, build reporting infrastructure, and support accurate attribution-based decisions.
Work with brand and creative teams to produce clear, converting ad content and provide specific feedback on performance.
Identify and develop non-traditional acquisition channels suited to Polymarket’s regulatory environment and user base, including media partnerships, community programs, and event-based activations.
Report acquisition performance to leadership regularly, translating channel data into business implications and next steps.