US HYMPAVZI HCP Medical Education & Peer-to-Peer Marketing Director

Pfizer • New York City, NY

19h • Onsite

About The Position

The US Hemophilia franchise is one of the most rapidly growing businesses across Pfizer Biopharma. The franchise is building on the strong legacy of Pfizer in the Hemophilia space and the indication expansion launch of HYMPAVZI, an innovative anti-TFPI treatment, now approved for patients 6+ with Hemophilia A or B with or without inhibitors. HYMPAVZI is a Pfizer priority brand with high visibility, still in its critical growth days of launch. This is an exciting opportunity to contribute to the acceleration of a breakthrough product on a highly talented, innovative, and patient-focused team. The US HYMPAVZI HCP Medical Education & Peer-to-Peer (P2P) Marketing Director is a strategic leadership role and a key member of the HYMPAVZI HCP marketing team. Reporting to the US HYMPAVZI HCP Team Lead, the Director owns the end-to-end medical education, peer-to-peer, and KOL engagement strategy for the brand – setting the strategic direction, platform, and messaging architecture that shape how the medical and scientific community understands and adopts HYMPAVZI. Working closely with the broader HYMPAVZI brand team, the hemophilia portfolio and factor team, and cross-functional partners across Medical, Market Access, Sales, Insights, Thought Leader Engagement, and Review Committee, the Director translates scientific and commercial priorities into an integrated Med Ed/P2P plan that accelerates awareness and appropriate use during a pivotal period of accelerated growth. Core accountabilities include leading the KOL engagement strategy; owning the Med Ed, speaker program, and clinical experience roundtable (CER) platform (setting messaging strategy, content development, and operational excellence); directing congress and symposium strategy and content; serving as the commercial lead for Pfizer Hemophilia Day; leading a robust and systematic patient identification strategy; owning US competitive intelligence for the franchise; and serving as the lead partner for the Med Ed agency relationship, inclusive of project and budget management. This is a high-visibility opportunity to shape the strategic trajectory of a breakthrough, priority launch and to lead HCP medical education end-to-end. The ideal candidate is a commercial leader with a proven track record of setting strategy, leading cross-functional teams and agency partners, and delivering results in a fast-paced launch environment. He/she brings strong executive presence, the ability to influence and align senior stakeholders, and deep experience translating scientific evidence into compelling medical education and peer-to-peer engagement. Experience in specialty care, rare disease, or hematology is strongly preferred.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 8+ years of marketing, commercial, or related pharmaceutical / biotech experience required, with a track record of increasing scope and responsibility
• Demonstrated experience leading medical education, peer-to-peer, congress, and/or KOL engagement strategy for a brand or franchise
• Proven strategic leadership: ability to set vision and strategy and translate it into integrated, executable plans that deliver in-market results
• Demonstrated success leading and developing agency partners and cross-functional teams, including in a matrixed environment without direct reporting authority
• Proven track record of operating in a fast-paced, high-energy launch environment with a change-agile mindset
• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and external KOLs and senior management from external organizations
• Ability to gain alignment and influence cross-functionally and at senior levels: effective listening and communication skills; gathers input from key stakeholders and translates scientific and commercial strategy into clear updates and recommendations for senior leadership
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
• Experience leading competitive intelligence and incorporating market dynamics into brand strategy
• Agency or vendor management leadership experience required
• Experience interfacing and collaborating with Regulatory, Medical, Legal and other functions, including leading materials through review committee
• Track record of innovation, leadership and significant contribution to the growth of brands
• This position requires permanent work authorization in the United States.

Nice To Haves

• Experience in specialty care, rare disease, or hematology is strongly preferred.

Responsibilities

• KOL engagement strategy lead – Own and lead the end-to-end KOL engagement strategy for HYMPAVZI from the brand team partnering closely with Hemophilia Thought Leader Engagement Liaisons; define engagement objectives and the advisory board plan; and ensure coordinated, compliant engagement across Marketing, Medical, and other cross-functional partners.
• Medical Education, Speaker Program & CER lead – Set the strategic direction for the medical education platform – including messaging architecture, content development, and clinical experience roundtable (CER) programs – and lead the design, development, and operational excellence of national and regional peer-to-peer speaker program, partnering with sales leadership to drive impact and quality.
• Symposium strategy lead – Direct HYMPAVZI symposium strategy, planning, and content development, including product theaters and integrated KOL engagement across major hemophilia congresses.
• Med Ed agency management lead – Serve as the lead client partner and day-to-day strategic lead for the Med Ed agency relationship, setting scope, priorities, and creative/scientific direction; ensure high-quality deliverables and manage all projects within allocated budget.
• Hemophilia Day commercial lead – Serve as the commercial lead for Pfizer Hemophilia Day, defining commercial objectives and content strategy in close partnership with the Hemophilia franchise and cross-functional partners.
• Patient identification strategy lead – Own the HCP-facing systematic patient identification strategy and execution, developing the education, tools, programs and messaging that help providers recognize and appropriately identify patients who may benefit from HYMPAVZI. Includes defining and leading the peer-to-peer strategy to accelerate adoption in Hemophilia A, diagnosing barriers to uptake and mobilizing KOL and cross-functional engagement to shift treatment paradigms.
• Competitive intelligence lead – Lead competitive intelligence for the franchise, monitoring the evolving hemophilia landscape and new market entrants and translating insights into strategic recommendations and brand-team actions in an increasingly competitive marketplace.
• Lead the development and execution of HCP promotional and medical education assets with KOL involvement, ensuring scientific accuracy and strategic alignment across the customer journey.
• Represent the Medical Education / P2P strategy within brand planning; contribute to and help shape the annual strategic and tactical operating plans.
• Own and manage the Medical Education / P2P and agency budget, ensuring efficient allocation and strong return on investment across programs and partners.
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.
• Be a patient-focused leader and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment for results.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior