US Head of OOH Audience Measurement

Ipsos•New York, NY

5d•$180,000 - $190,000•Hybrid

About The Position

As the US Head of OOH Audience Measurement, you will be the driving force behind Ipsos’s expanding audience measurement footprint in the United States. Ipsos is a global research company and market leader in out-of-home (OOH) technology. We have a comprehensive set of solutions that provide modular components for OOH measurement in global markets, utilizing GPS, multi-sensor tracking, mobile device data, and advanced AI. In this leadership role, your primary mandate will be to oversee the development, implementation, and successful execution of a large-scale US OOH Measurement Program, targeted for build starting Q4 2026 and launch mid-year 2027. You will act as the US client leader for the core clients and their stakeholders, and the program execution manager, building a dedicated local team from the ground up to support this program as the foundation of US OOH Audience Measurement. Beyond OOH, you will be a key commercial driver for Ipsos in the US, expanding our new business footprint across OOH as well as Radio and Digital measurement. You will also leverage your extensive industry network to drive business development across other Ipsos divisions in a One Ipsos approach, including for example: Audience Measurement, Market Strategy and Understanding, User Experience, Creative Excellence.

Requirements

Extensive, senior-level experience in the US OOH advertising industry, with a deep understanding of the media currencies, buy/sell side relationships and the evolving landscape of Digital OOH.
Strong familiarity with the data sets that power modern OOH measurement, including mobility data, multi-sensor tracking, and AI-driven modelling.
Proven background working with US media owners, agencies, advertisers, and industry bodies.
A proven track record of driving new business and revenue growth.
A highly connected industry networker who can confidently represent Ipsos and leverage relationships to drive growth.
Experience managing budgets, controlling costs, and translating market needs into actionable product strategies.
Experience building and leading high-performing teams, specifically in research and measurement.
Exceptional ability to communicate effectively with executive leaders, global steering committees, and local market leaders.
A collaborative, "roll-up-your-sleeves" mindset, ready to jump on new opportunities.

Responsibilities

Oversee the end-to-end development and execution of a large-scale OOH Measurement Program for the US, ensuring a successful launch and seamless ongoing delivery.
Recruit, build, manage & mentor a dedicated US team to service and grow the US measurement program for the long term, ensuring deep expertise in OOH, measurement methodologies, flawless program execution and client first consultation capabilities.
Serve as the primary US client leader for this program, managing stakeholder expectations, ensuring cross-team connectivity, and delivering on project and product deployment.
Lead business development efforts in the OOH, Radio, and Digital measurement space in the US, acting as the commercial engine for Ipsos’s expanding Audience Measurement presence in the US.
Capitalize on your existing network and relationships to drive business development for broader Ipsos services with OOH sector clients, actively participating in One Ipsos development, and working in close collaboration with key internal stakeholders.
Connect client’s needs to Ipsos OOH capabilities, potentially kickstarting new products, advising on strategy, and conducting go-to-market campaigns to support the establishment of new capabilities that will fit under your portfolio to capitalize on budgets and find growth for the business line.