Ben & Jerry's US Digital Commerce Manager
About The Position
The role of the US Digital Commerce (dCom) Manager is to deliver strong consumer-facing and promotional dCom campaigns by acting as a hub for key business stakeholders to ensure strategic and executional alignment. The primary areas of focus include: dCom Advertising Campaigns, Digital and Traditional Consumer Promotions, US dCom Tech Ecosystem Maintenance, dCom Business and Marketing Program Reporting, Engine for dCom Innovation, dCom Retailer/Customer Strategy & Execution, and White Space/New Channel dComm Opportunities. A successful US Digital Commerce Manager will work in lock step with brand, digital, & customer marketing teams to translate dCom strategies into impactful programs and campaigns through engagement with creative, media, web, trade, retailer, and shopper teams across Ben & Jerry’s and The Magnum Ice Cream Company. In addition, the US Digital Commerce Manager will act as primary conduit to internal and external stakeholders regarding performance and insights for US dCom priorities. The US Digital Commerce Manager will partner with digital and technology teams to ensure a seamless path to purchase experience and wider dCom technology ecosystem that extends outside of owned digital properties and into external properties and the digital shelf. This includes brand.com, e-retailers, on-demand platforms, and other such properties.
Requirements
- Minimum of 3-5 years in digital marketing, brand marketing, or dCom role with demonstrated success of managing development of marketing campaigns.
- Experience managing agencies and vendors.
- Demonstrated understanding of and experience in paid media, marketing technology, web development, dCom platforms, SEO/SEM, consumer promotions, and shopper programs.
- Bachelor’s degree in business, or a related field.
- Project management skills and initiative are required.
- Excellent verbal and written communication skills, with ability to effectively communicate with internal and external stakeholders.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Experience working in a global environment and understanding cultural differences and their impact on business operations.
- Commitment to integrating Ben & Jerry’s core values into all aspects of the role, ensuring alignment with the company’s mission and vision.
Nice To Haves
- global experience preferred
Responsibilities
- Develop holistic US Digital Commerce strategy and plans for the year.
- Manage timelines and program execution in cross-functional working groups with digital, brand, shopper, trade, web, and creative teams to ensure delivery of successful dCom campaigns.
- Manage the execution of dCom advertising campaigns including media plans, spec sheets, optimization, and reporting.
- Advocate for integration of dCom shoppability and low-funnel marketing tactics into execution for all brand advertising campaigns.
- Facilitate creative development for campaigns aligned with media plans in coordination with brand, creative, media, and agency teams to effectively communicate priorities to our audience.
- Drive always on e-commerce tactics and innovation: SEM, in-app presence, Search, Paid Social, web.
- Partner closely with US Brand Operations Manager & Senior Manager Digital Commerce & Shopper Marketing on holistic consumer promotions strategy & execution across channels.
- Coordinate with key third party groups including vendors, TMICC legal, agencies, and Retailer teams as needed to complete relevant projects.
- Act as primary partner to digital and technology for US path to purchase journey on brand.com website including maintenance of BIN tools, SKU accuracy, retailer alignment and other elements of the eCommerce footprint.
- Monitor and report on day-to-day key digital metrics across all relevant dCom channels and campaigns including: site activity and conversion, campaign performance, and any promotional redemption & sales data (ROAS, CTR, CVR, POS etc).
- Partner with wider Brand Operations team to ensure dCom considerations are surfaced in context of Consumer Promotion budgets and tracking.
- Partner with TMICC Portfolio digital and shopper teams on Retail level strategies, execution, and reporting.
- dCom asset library maintenance – briefing, auditing, gap closing.
- Execution of harmonized 7OA & Brand-own Search/Keywording & copy content development.
- Liaison with TMICC Legal and External Affairs when necessary.
- Additional Marketing project management and support to be assigned as necessary.
Benefits
- Market-competitive pay and performance related rewards
- Flexible ways of working
- Support for health, wellbeing and life outside of work
- Time off to rest and recharge
- Ongoing learning and development opportunities
- Medical, dental and (where applicable) vision coverage
- Health and wellbeing support, including employee assistance programs and wellness initiatives
- Health-related savings and spending accounts
- Retirement savings programs with a competitive matching plan
- Additional employee perks (e.g., corporate discounts, commuter or learning support)
- Bonus eligible
- health insurance (including prescription drug, dental, and vision coverage)
- retirement savings benefits
- life insurance and disability benefits
- parental leave
- sick leave
- paid vacation and holidays
- access to numerous voluntary benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
