Digital Commerce & MarTech Manager

Smithfield Foods•Smithfield, VA

1d•Remote

About The Position

The Digital Commerce & Marketing Manager will collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. This role will translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With expertise in eCommerce, digital marketing, and brand technology, this position offers the opportunity to make a lasting impact and help shape the future of our digital commerce strategy. This position offers a unique chance to lead and innovate in a fast-paced, forward-thinking environment.

Requirements

Bachelor’s Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.
2+ years of demonstrated experience in team management/development or project leadership.
Strategic problem solver with leadership experience in driving team solutions.
Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API).
Strong financial acumen, with knowledge of profit drivers and revenue analysis.
Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
Excellent communicator, fostering collaboration in cross-functional teams.
Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).

Nice To Haves

Innovative thinker with a passion for defining strategy and launching pilot programs.
Flexible and adaptable in fast-paced, evolving environments.
Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment.

Responsibilities

Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion
Introduce new technologies to retail partners in partnership with packaging teams and agencies
Set metrics, guidelines, and multi-channel strategies to meet business objectives
Enhance product content, SEO, and eCommerce paid search
Deploy new tools while ensuring security, legal compliance, and user adoption
Oversee multi-million-dollar budgets, contracts, and vendor relationships
Support email marketing, customer segmentation, and marketing journey strategies
Strengthen internal and external partnerships while driving improvements
Ensure seamless functionality through interface design and documentation
Drives a positive employee experience through leadership by way of employee development and coaching.