US Comirnaty Medical Education & Peer to Peer Lead

Pfizer • New York City, NY

11d • Hybrid

About The Position

This role plays a critical leadership position in shaping the future of COVID-19 immunization by leading HCP Medical Education and Peer-to-Peer strategy for US Comirnaty. The position is at the intersection of commercial strategy, scientific engagement, and omnichannel execution, driving high-impact education that empowers healthcare professionals and strengthens public health outcomes. This leader will elevate Pfizer’s external Covid-19 vaccination thought leadership presence, build durable KOL ecosystems, and advance innovative engagement models that drive category leadership in a highly dynamic and competitive environment. The role involves owning and setting the US Adult Comirnaty HCP Medical Education strategy, aligning to brand priorities, lifecycle management, and the evolving COVID-19 landscape. It also includes shaping the Covid-19 Vaccination KOL engagement strategy across HCPs, pharmacists, and emerging Digital Opinion Leaders (DOLs), ensuring Pfizer is positioned as a trusted scientific partner. The role translates complex clinical, RWE, and burden-of-disease insights into scalable KOL engagement strategies across the customer journey via in-person and omnichannel settings. It drives innovation in HCP engagement models, including digital-first, hybrid, and data-enabled P2P programs with speaker programs with the field force. The position serves as a key commercial thought partner to cross-functional leadership, influencing brand strategy, evidence generation priorities, and customer engagement planning. It also leads high-visibility initiatives (e.g., advisory boards, steering committees, pilot programs) that inform strategic direction and elevate Pfizer’s Covid-19 Vaccine market leadership. The role manages the MedEd Agency of Record and budget, and is responsible for delivering measurable business impact, including HCP engagement quality, content effectiveness, and contribution to vaccination uptake.

Requirements

• Bachelor’s degree
• 7 years of experience or advanced degree (MBA/MPH/PharmD +5 years)
• HCP marketing experience in medical education and/or P2P strategy
• Retail vaccines experience
• Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
• Excellent communication and presentation skills (oral and written)
• Robust analytical/planning skills and ability to multi-task under pressure
• Self-starter, comfortable with ambiguity
• Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Permanent work authorization in the United States.

Nice To Haves

• 3+ years' experience in the U.S. pharmaceutical industry
• MBA, MPH, PharmD or similar
• Previous HCP marketing, retail pharmacy or enabling partner/function experience

Responsibilities

• Own and set the US Adult Comirnaty HCP Medical Education strategy, aligning to brand priorities, lifecycle management, and evolving COVID-19 landscape
• Shape Covid-19 Vaccination KOL engagement strategy across HCPs, pharmacists, and emerging Digital Opinion Leaders (DOLs), ensuring Pfizer is positioned as a trusted scientific partner
• Translate complex clinical, RWE, and burden-of-disease insights into scalable KOL engagement strategies across the customer journey via in-person and omnichannel settings
• Drive innovation in HCP engagement models, including digital-first, hybrid, and data-enabled P2P programs including speaker programs with the field force
• Serve as a key commercial thought partner to cross-functional leadership, influencing brand strategy, evidence generation priorities, and customer engagement planning
• Lead high-visibility initiatives (e.g., advisory boards, steering committees, pilot programs) that inform strategic direction and elevate Pfizer’s Covid-19 Vaccine market leadership
• Manage MedEd Agency of Record, Budget
• Deliver measurable business impact, including HCP engagement quality, content effectiveness, and contribution to vaccination uptake
• Lead development of integrated, insight-driven Medical Education and P2P strategy, ensuring alignment across brand, medical, omnichannel, and portfolio priorities
• Define KOL segmentation and engagement roadmap, prioritizing high-impact influencers and emerging voices in the COVID-19 space
• Influence content strategy and scientific narrative development to ensure clarity, credibility, and compliance
• Partner with Omnichannel Lead to ensure seamless orchestration of HCP engagements across channels.
• Serve as DOL program liaison
• Pioneer new engagement approaches leveraging data, personalization, and evolving HCP preferences
• Serve as a central integrator across HCP marketing, medical, legal, regulatory, HEOR, retail, and global teams
• Act as a strategic liaison to retail and portfolio teams, ensuring consistent execution and message pull-through
• Oversee end-to-end planning, execution, and optimization of speaker programs, advisory boards, and MedEd initiatives
• Lead agency partnership to deliver best-in-class strategic planning, execution, and budget stewardship
• Define and monitor KPIs and performance metrics, driving continuous optimization and ROI improvement

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior