US CIBINQO HCP Sr. Marketing Manager

Pfizer • New York City, NY

14h • Hybrid

About The Position

US CIBINQO HCP Sr. Marketing Manager ROLE SUMMARY CIBINQO (abrocitinib) is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). CIBINQO launched in the US in 2022 and has blockbuster potential over the LRF. The US CIBINQO HCP Sr. Marketing Manager is an exciting opportunity for the right marketer to join a talented, agile, and innovative team. The CIBINQO HCP Sr. Marketing Manager is a critical role on the team, overseeing development of HCP-facing tactics for sales representatives to use with HCP customers. He/she will work closely with the Agency of Record, Review Committee, and cross-functional partners including medical, legal, regulatory, and supply. The HCP Sr. Marketing Manager will also lead other aspects of collaboration with the sales team, such as leading the Field Insights Team and leading brand planning for POAs and NSMs. The ideal candidate will have strong project and budget management experience. He/she should also have strong communication and attention to detail. Experience in dermatology and prior sales experience is nice to have, but not necessary.

Requirements

• Bachelor’s degree with a minimum 6 years of pharmaceutical industry experience with 1-2 years of product marketing experience
• Proven track record of leading and managing cross-functional teams and professional agencies
• Strong verbal and written communication skills
• Strong strategic/analytic skills to develop omnichannel strategies and tactics
• Demonstrated experience working with customer-facing colleagues
• Knowledge of and experience with Pfizer HCP platforms
• Demonstrated self-starter who can work independently while managing multiple projects simultaneously

Nice To Haves

• Prior HCP marketing experience
• Experience managing creative and media agencies
• Experience managing projects within in Review Committee
• Experience working with the sales force
• Dermatology or I&I experience desired, but not required
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Lead Sales Force engagement, including Rep Advisory Boards, FIT Team engagement and Field Force communications
• Act as POA and NSM captain for the US CIBINQO team
• Lead development of CIBINQO HCP-facing tactics
• Manage agency partners on the creative development, budget and execution of customer facing tactics
• Lead relevant sales force training for appropriate tactical pull through
• Represent Pfizer at Dermatology congresses and engage KOLs as appropriate
• Measure the impact of sales and marketing tactics in order to generate early learnings and drive continuous improvement
• Manage tactical inventory for all approved resources; liaise with Harte Hanks, production, and printing to ensure sales force has appropriate access and allocation to resources
• Work with CoLab, Agency, Pfizer Works, and other partners for content deployment
• Support development of CIBINQO tactical and operating plans

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees