UI/UX Designer

Benelynk•Virginia Beach, VA

26d•$135,000 - $150,000•Remote

About The Position

BeneLynk is building the technology platform that powers Veteran Directed Care (VDC), a VA program that gives veterans the flexibility to direct their own long-term in-home care, including hiring and managing their own caregivers. We are looking for a UI/UX Designer to be the connective tissue between the people who use this platform and the engineers who build it. BeneLynk’s Engagement Advocates engage Veteran’s enrolled in VA’s Veteran Directed Care (VDC) to help ensure that the Veteran has the tools and support needed to coordinate the care they need at home. These Advocates/Agents utilize an internal and proprietary platform (i.e., Veteran choose) to guide them through the process from onboarding, caregiver engagement, time submission/approval, payroll and reporting. This platform is designed to support BeneLynk Enrollment Advocate; however, it also has a self-service module to enable the Veteran, Case Manager, and the Direct Care Worker to access the system directly to perform the functions they require and to access their unique actions and reports. This role owns the process of turning the “voice of the user” — veterans, family caregivers, Direct Care Workers, Enrollment Advocates (case managers), and partner agencies (ADNAs) — along with input from subject matter experts, internal stakeholders, and engineering, into clear wireframes and interactive prototypes. These wireframes/prototypes will be rapidly created through the intersection of research (Outside In and Inside Out), useability expertise and the use current tools (e.g., AI, Claude, Figma). At BeneLynk, this role is a key to address usability issues and to proactively design an intuitive user experience within an Agile development process, collaborating with leadership to define and execute on its strategic vision. Because this platform serves veterans (many of whom are elderly or non-technical), family caregivers, professional Direct Care Workers, and internal operations staff, this role requires designing distinct, appropriately simple experiences for several very different audiences within a single connected system. The candidate hired for this position will be both strategist and tactician. At BeneLynk we know that innovation does not come without rolling up our sleeves and getting the work done. The UI/UX Product Designer will be an integral piece in driving efficiency to executing existing product development processes/priorities and bringing new products to market.

Requirements

Bachelors/Associates degree and 2 - 5+ years in healthcare with 5+ years in UI/UX Product Design
Experience in Agile business/software development lifecycle process and methodologies.
Excellence in the integration of expertise and experience with the use current tools (e.g., AI, Claude, Figma) to rapidly build wireframes and prototypes
Excellent oral and written communication skills
End user workflow experience.
Excellent Interpersonal and relationship management skills
Strong judgment and decision-making skills
Strong leadership and problem-solving skills
Adaptability, communication, empathy, problem-solving and teamwork. As a UI/UX designer, it’s important that you can collaborate effectively with those around you—from clients and stakeholders to developers and fellow designers, all the way through to the end user.

Nice To Haves

Value based care providers and related entities

Responsibilities

Represent BeneLynk’s Customers: This function is listed first, because we always want to be thinking of how best to serve our internal and external customers.
Oversee Product Development: The UI/UX Product Designer will work with the Operations team, development team, sales team, and all other appropriate stakeholders to prioritize and deliver solutions on time.
Set Product Strategy: In conjunction with the senior management team, the Product Owner and Veteran Choose team, the UI/UX Product Designer will inform and help to define the product strategy for the company.
To accomplish this goal, the Designer will need to develop and maintain excellent working relationships with the Product Owner and the heads of relevant departments within BeneLynk and maintain a deep and current understanding of the work of such departments.
The UI/UX Product Designer will be expected to challenge other members of the management team, to ask the difficult questions and execute with disciple that will lead to more rapid innovation.
Anticipate Opportunities: The UX Product Designer will be responsible for developing and maintaining a cutting edge understanding intuitive design principles as well as all the industries that BeneLynk touches. The Designer will use this knowledge to bring new products to market.
Partner with subject matter experts and internal stakeholders to translate complex program rules — eligibility, service authorizations, budgets, timesheets, payroll, and compliance — into workflows that are simple and error-resistant for end users.
Produce user flows, wireframes, and interactive prototypes using a combination of standard design tools and AI-assisted design/prototyping tools, applying design judgment to refine AI-generated output into production-ready, on-brand designs.
Facilitate design-alignment workshops and structured reviews with product, engineering, compliance, and operations stakeholders to drive the team to consensus on system design and resolve open questions quickly.
Translate approved designs into detailed, developer-ready specifications, interaction notes, and edge-case documentation so engineering can build directly from your artifacts with minimal back-and-forth.
Design and maintain a consistent design system and component library used consistently across all user-facing roles and modules of the platform.
Plan and conduct user research (interviews, contextual inquiry, usability testing) with veterans, family caregivers, Direct Care Workers, Enrollment Advocates, and partner agency staff, and synthesize findings into clear personas, journey maps, and problem statements.
Design for accessibility (WCAG 2.1 AA or higher) as a baseline requirement, given the platform's elderly, low-tech, and non-native-English-speaking user populations.
Run usability testing on new and existing flows, and iterate designs based on user feedback, support/complaint themes, and product analytics.
Maintain clear documentation of design decisions and rationale to support audit readiness and compliance traceability (e.g., HIPAA, VA program requirements).
Stay embedded with engineering through implementation, reviewing built screens against design intent and resolving fidelity gaps.