U.S. Lottery Market Research & Insights Lead

Brightstar Lottery•West Greenwich, RI

6d•$97,763 - $200,000•Hybrid

About The Position

Brightstar Lottery is seeking an experienced Market Research & Insights Lead to manage and execute research initiatives that inform decisions across Product, Game Content, Marketing, Operations, Sales, and Lottery Customer teams. Reporting to the U.S. Market Insights Director, this role independently leads quantitative and qualitative research from the initial business question through study design, execution, analysis, and final recommendations. The role partners with internal stakeholders, research suppliers, and lottery customers to translate complex data and consumer behavior into practical insights that strengthen decision-making, customer relationships, and business growth. The role is a research and insights partner across Brightstar Lottery's U.S. business. It connects research findings to product innovation, game performance, marketing effectiveness, retail experience, player engagement, and customer priorities to identify opportunities and shape recommendations with commercial and customer impact. It also contributes to developing agile insights capabilities so high-quality research is more accessible and responsive to evolving business and customer needs.

Requirements

Bachelor's degree in Marketing, Market Research, Business, Communications, Statistics, Social Sciences, or a related discipline.
10–15 years of progressive experience in market research, consumer insights, customer insights, analytics, lottery research, or a related field.
Demonstrated experience independently designing and executing quantitative and qualitative research programs from study design through analysis, reporting, and recommendation development.
Strong knowledge of market research methodologies, sampling approaches, survey design, analytical techniques, and industry best practices.
Proven ability to translate complex data and research findings into clear, actionable business insights and recommendations.
Experience synthesizing insights across primary research, secondary research, syndicated data, and operational data.
Strong presentation and storytelling skills, including experience presenting research findings and recommendations to business leaders and external customers.
Demonstrated project management skills, including managing multiple concurrent initiatives, priorities, timelines, and budgets.
Experience selecting and managing external research suppliers and partners.
Strong stakeholder management, communication, and relationship-building capabilities.
Ability to balance strategic thinking with hands-on research execution and attention to detail.
Ability to collaborate effectively across functions, geographies, and cultures.

Nice To Haves

Experience within the lottery, gaming, entertainment, or another highly regulated consumer industry.
Market research experience in an agency environment, client-side organization, or a combination of both.

Responsibilities

Lead quantitative and qualitative market research projects from initial scoping and research design through analysis, reporting, and presentation of findings.
Partner with Product, Game Content, Marketing, Sales, Operations, proposal teams, and other stakeholders to translate business challenges into clear research objectives and actionable insight plans.
Design research objectives, hypotheses, questionnaires, discussion guides, sampling approaches, and analytical frameworks aligned with business needs and research best practices.
Analyze and synthesize primary, secondary, syndicated, and operational data to identify meaningful trends, opportunities, and recommendations.
Develop clear, compelling narratives that connect research findings to strategic business outcomes and enable informed decision-making.
Manage multiple concurrent research initiatives while balancing methodological rigor, speed, budget, timelines, and stakeholder expectations.
Monitor lottery, gaming, consumer, and related market trends, including player behavior, category dynamics, competitive positioning, and customer priorities.
Execute agile and rapid-response research, including surveys, concept testing, communications testing, product evaluation, workshops, and conference-related research.
Support and help expand Brightstar Lottery's agile research capabilities, including company research panels and rapid-response solutions.
Manage customer-funded and Brightstar-sponsored research at the state and jurisdiction level in partnership with lottery customers and internal teams.
Work directly with lottery customers to define research objectives, interpret findings, develop recommendations, and present results to staff and executive leadership.
Partner with sales and account teams to identify opportunities to apply research and insights to customer engagement and strategic planning.
Select, evaluate, and manage external research suppliers, panels, and data providers, including supplier due diligence, scope development, budgeting, project execution, and quality assurance.
Build productive relationships with research partners while ensuring high standards for service, methodology, quality, and value.