Research Programs and Market Insights Lead - Product Marketing

NetApp, Inc.•Durham, NC

1d•$240,000 - $268,000

About The Position

NetApp is seeking a Research Programs and Market Insights Lead to lead the primary research program for Product Marketing and Product. This senior individual contributor sets the research agenda, directs research partners, and ensures studies are rigorous and connected to business decisions. The role develops an evidence-based understanding of customer goals, decision-making, and market perceptions. This is a strategic, high-visibility position that shapes research questions, oversees execution, and communicates implications. The Lead briefs senior leaders, guides others through influence, and works autonomously in a fast-changing environment. The position also applies modern tools and AI to improve research and mentors colleagues.

Requirements

12+ years in market or customer research, strategic insights, or product marketing within an enterprise technology, cloud, or data infrastructure company.
Demonstrated expertise in qualitative and quantitative primary research methodology, including jobs to be done, segmentation, buyer journey, and win/loss research.
Experience with market sizing and segmentation analysis.
Proven experience directing external research agencies and partners to high standards of quality.
Proven experience briefing and influencing senior and executive leaders, with strong executive presence.
Understanding of B2B data, AI, and cloud infrastructure technologies and go-to-market models.
Record of leading large, cross-functional programs through influence and operating effectively in ambiguity.
Exceptional written and verbal communication, with the ability to present findings clearly to technical and non-technical audiences.
Bachelor's degree in Marketing, Computer Science, Engineering, Business, Economics, or a related field.

Nice To Haves

Advanced degree in a research, measurement, or quantitative discipline.
Experience leading research programs at scale.
Experience applying AI to research and synthesis.
Advanced degree preferred.

Responsibilities

Lead the primary research program for Product Marketing and Product, setting priorities and quality standards.
Direct research agencies and panel providers through end-to-end study execution, managing scope, methodology, and budget; oversee workstreams and review research design and findings for rigor and quality.
Lead research into customer needs, jobs to be done, buyer journeys, and decision-making, synthesizing findings into a clear, customer-centered view of the market.
Lead market sizing and segmentation research to inform understanding of existing and developing markets.
Direct structured research, including win/loss research, to understand customer evaluation and selection and translate findings into insights for go-to-market and product teams.
Present findings and decision-ready insights to senior and executive management in Product Marketing and Product Management.
Develop research perspectives on customer and market trends to inform strategy and messaging.
Guide cross-functional initiatives, use modern tools and AI to improve research, and mentor colleagues.