Marketing Analyst - Market Research & Customer Insights

Ajinomoto Health & Nutrition North America•Itasca, IL

10d•Hybrid

About The Position

Ajinomoto Health & Nutrition North America is seeking a Marketing Analyst – Market Research & Customer Insights to support B2B marketing, market research, customer and consumer insights, competitive intelligence, and strategic marketing initiatives across its Solutions & Ingredients business. The role analyzes customer, market, consumer, industry, and competitive trends and turns research and data into actionable insights for marketing strategy, sales enablement, go-to-market strategy, business development, customer engagement, and innovation. The analyst works cross-functionally with Marketing, Sales, R&D, Product Management, and technical teams to develop research, reporting, dashboards, customer-facing programs, and recommendations that guide commercial decisions. The role is hybrid and based in Itasca, Illinois, with estimated domestic travel of 10–15%.

Requirements

Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or a related field.
3–5 years of experience in marketing analytics, B2B marketing, market research, customer insights, consumer insights, market intelligence, competitive analysis, strategic marketing, or a related commercial role.
Experience conducting primary and secondary research, analyzing qualitative and quantitative data, identifying market or consumer trends, and developing actionable business recommendations.
Experience developing reports, dashboards, presentations, or other data visualization tools and communicating insights to cross-functional stakeholders.
Experience supporting customer-facing programs, trade shows, conferences, webinars, or other B2B marketing and engagement activities.
Ability to perform work in an office environment, including computer-based work and participation in virtual and in-person meetings.
Compliance with company safety policies and applicable workplace standards.

Nice To Haves

Experience in food and beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment.
Familiarity with market research, consumer insights, industry intelligence, analytics, or data visualization platforms.

Responsibilities

Conduct primary and secondary research across customers, markets, consumers, competitors, food and beverage trends, and the broader food ingredients and nutrition landscape.
Analyze qualitative and quantitative data to identify market trends, customer needs, competitive activity, growth opportunities, risks, and emerging business needs.
Translate market research, customer and consumer insights, and competitive intelligence into actionable recommendations for Marketing, Sales, Product Management, R&D, and business leaders.
Develop reports, dashboards, presentations, data visualizations, and market intelligence resources to support data-driven decision-making and commercial strategy.
Support B2B marketing strategy, go-to-market planning, sales enablement, business development, and innovation initiatives using market and customer insights.
Partner with cross-functional stakeholders to turn research findings into customer-focused messaging, marketing content, presentations, sales tools, and strategic recommendations.
Monitor industry trends, consumer behavior, food innovation, and competitive developments to identify opportunities for existing and future ingredient solutions.
Plan and execute customer-facing programs, including trade shows, conferences, webinars, customer meetings, advisory sessions, and other strategic events.
Develop customer engagement materials and use Voice of Customer feedback, event learnings, and market insights to strengthen customer experience, business development, and future program performance.
Collaborate with Sales, technical teams, and external partners to support customer and industry engagement.
Lead marketing research, insights, and customer engagement initiatives from planning through execution, including project scope, timelines, deliverables, vendor coordination, and budget oversight.
Manage multiple projects and priorities while maintaining communication with internal stakeholders, agencies, research partners, and vendors.
Build cross-functional relationships and communicate insights and deliverables clearly to appropriate stakeholders.
Perform other duties as assigned.