TV, Video, Audio & Display Strategist

Tinuiti•New York City, NY

1d•Remote

About The Position

As a TV, Video, Audio & Display (TVAD) Strategist at Tinuiti, you will plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and lifetime value while maintaining efficiency. You will turn data and media learnings into clear decisions, run practical innovations, and scale what works. The role relies on Bliss Point insights—including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights—to focus investment where it performs best. You will partner with Client Leadership, Media Investment, Econometrics, Creative, and other channel teams within your Pod. The position covers TVAD planning and execution across awareness, consideration, and performance, including CTV/OTT, online video, digital audio and podcasts, programmatic display, and linear media. You will connect media activity to business outcomes, use measurement and platform capabilities responsibly, and help reduce waste through improved quality, frequency, and overlap management. Tinuiti aligns role scope and expectations to its job architecture for consistency and transparent progression.

Requirements

5–7 years managing TV, video, audio, or display media at scale, with end-to-end ownership; or 5–7 years in an analytical role such as finance or consulting with strong media analytics exposure.
Familiarity with DSPs and advertising platforms, verification, IVT and viewability, audience and data usage, and frequency management.
Ability to coordinate with publishers, private marketplaces (PMPs), and partners.
Experience with incrementality and lift measurement, basic A/B testing, and forecasting.
Ability to connect media to revenue, CAC, LTV, incremental reach, and attention.
Advanced Excel or Sheets skills.
Familiarity with GA4 and platform analytics.
Strong documentation and communication skills, including client-ready storytelling and clear expectation-setting.
Ability to work effectively with Econometrics, Creative, channel teams, and Client Leadership.

Nice To Haves

SQL familiarity.

Responsibilities

Translate business goals into clear TVAD plans across awareness, consideration, and performance, explaining media options and trade-offs in plain language.
Lead day-to-day client strategy and execution, and present growth-focused updates and QBRs that connect media to revenue, CAC, LTV, and incremental reach.
Apply TVAD expertise in audiences and data sources, inventory quality, frequency and overlap control, brand safety, and attention while developing multi-channel understanding.
Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to support growth, educate clients and teams, and codify playbooks.
Use platform capabilities and optimization responsibly, including DSP goal strategies, pacing, frequency, brand safety, and verification; pilot changes safely, measure them, and scale what works.
Use Bliss Point insights to shape budgets and innovations involving audiences, inventory, formats, and frequency strategy, and provide structured feedback to improve tools.
Design valid TVAD tests, such as geo/lift or holdout tests where feasible, or powered A/B tests or time-series analyses otherwise; define success thresholds and maintain a regular measurement cadence.
Forecast expected impact and risk, and explain and advocate for Tinuiti's measurement and attribution framework to internal and external senior stakeholders.
Explain model caveats when recommending changes and support the health of data and operations.
Move quickly, keep commitments, and reduce recurring sources of waste such as unmanaged frequency, low-quality inventory, and media overlap.
Help the Pod adopt better ways of working.
Plan and adopt practical innovations, recording decisions and learnings.
Use Bliss Point and platform optimization responsibly and demonstrate incremental impact.

Benefits

Unlimited paid time off.
Fully remote work environment and flexibility.
20 paid holidays, including multiple long weekends.
Medical, dental, and vision insurance.
Life and disability insurance.
Flexible spending accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Birthing parents receive 16 weeks of parental leave at 100% pay; partners receive 12 weeks after the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.
Incentive pay program (RevShare) with a monthly variable revenue payment opportunity and a discretionary annual performance bonus.