Turf and Commercial Equipment Sales Representative Two Rivers

RIESTERER & SCHNELL INC•Town of Mishicot, WI
•Onsite

About The Position

Riesterer & Schnell is seeking a Turf and Commercial Equipment Sales Representative for its Two Rivers, Wisconsin location. The role manages customer accounts within an assigned territory and builds business relationships by understanding customer needs and recommending solutions. Sales focus primarily includes residential, commercial, governmental, and small agricultural equipment, with support for and sales of other equipment lines as needed. The representative splits time between the road and the dealership, providing customer service through account management, site visits, walk-in and telephone assistance, equipment demonstrations, and consistent follow-up. The role also supports dealership operations, including inventory and rental coordination, online listings and leads, equipment displays, pre-delivery preparation, and customer handoffs. The position requires a schedule that meets customer needs and may involve overtime and limited evening or weekend hours, particularly during peak seasons. The stated starting salary is $50,000 base plus commission. Regular hours are Monday through Friday, 7:30 a.m. to 5 p.m., with a Saturday rotation from 7:30 a.m. to noon.

Requirements

  • Bachelor’s degree in Sales, Marketing, Business Administration, Agri-Business, or a related field; a combination of education and experience may be considered in lieu of a degree.
  • Three or more years of sales experience in a related industry.
  • Valid driver’s license and an insurable driving history.
  • Excellent communication skills and ability to work well with people at all levels of the organization.
  • Strong attention to detail and organizational skills.
  • Ability to use a computer and current software programs.

Responsibilities

  • Manage customer accounts proactively within an assigned territory and assist walk-in and telephone customers at the dealership on assigned days.
  • Serve as a trusted advisor, helping customers make informed equipment purchasing decisions based on their operations and business needs.
  • Conduct routine customer site visits to develop relationships and strengthen customer loyalty.
  • Seek, coordinate, and manage equipment demonstrations.
  • Generate sales opportunities by following a consistent sales process.
  • Document significant customer contacts in the company’s CRM system and promptly follow up on customer questions and sales opportunities.
  • Serve as the store contact for internal whole goods inventory questions and coordinate equipment rentals, including pickups, returns, donated use, documentation, and paperwork.
  • Post inventory to online platforms and promptly follow up on online leads.
  • Update equipment and other displays in coordination with current marketing promotions.
  • Keep showroom and yard equipment clean, neat, and safe.
  • Coordinate pre-delivery of incoming new whole goods inventory.
  • Ensure customers receive appropriate equipment instruction, warranty information, operating manuals, and other necessary materials.
  • Participate in training customers’ employees as needed.
  • Act as a customer communication liaison to the dealership and pursue timely resolution of questions and concerns.
  • Coordinate with dealership colleagues to ensure deliverables meet customer expectations and provide a positive whole-dealership experience.
  • Stay current on product knowledge, incentives, programs, problem solutions, and market trends by attending training and other learning opportunities.
  • Maintain the work area and assigned vehicles in a clean, neat, and safe manner.
  • Represent Riesterer & Schnell and John Deere professionally and maintain a positive image in dress and conduct.
  • Perform other duties as assigned.
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