Travel Product Content Specialist

Range Group - Job Postings • Toronto, ON

8h • Hybrid

About The Position

The Product Content Specialist creates and curates the content that brings Kensington Vacations product to life — itinerary and service-level copy, country guides, landing pages, and the imagery that pairs with all of it. Not just a copywriter: this role combines strong writing with a sharp eye for sourcing and curating brand-aligned imagery. Works regularly with AI tools to draft and iterate branded copy at pace, build and review AI-assisted itineraries, and write the rules that guide AI agents, applying strong editorial judgment to make sure everything that ships sounds distinctly Kensington.

Requirements

• Exceptional writing and editorial skills.
• Strong eye for imagery sourcing and curation, matched to brand standards.
• Content creator/curator mindset.
• Comfortable using AI tools daily to draft and iterate branded copy, build and review AI-generated itineraries, and write the rules that guide AI agents, with the judgment to know when output needs a human hand.
• Experience with a CMS and digital asset management tools (e.g., Cloudinary).
• Working knowledge of SEO fundamentals.
• Impeccable attention to detail and content accuracy.
• Proactive, collaborative, comfortable in a fast-paced environment.

Nice To Haves

• Travel or hospitality background strongly preferred.

Responsibilities

• Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
• Build and review AI-assisted itineraries, ensuring accuracy, brand voice, and quality before client delivery.
• Write and maintain the rules and prompts that guide AI agents used in content and itinerary workflows.
• Create content for landing pages, country guides, and other product-related assets as needed.
• Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
• Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
• Optimize content for search — visibility, engagement, and organic traffic across channels.
• Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
• Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
• Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
• Use performance data and market insight to keep content and offerings competitive.
• Contribute to process improvements and communicate updates across teams.

Benefits

• Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed