Travel Product Content Specialist

Kensington • Toronto, ON

9h • Hybrid

About The Position

Kensington delivers the world’s most personal travel experiences, tailoring journeys with local private guides to ensure authentic and memorable trips. The company excels due to its passionate experts and deep destination knowledge, enabling remarkable experiences in over 120 countries across various travel sectors including Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air. The Product Content Specialist role is crucial in bringing Kensington Vacations' product to life through compelling content, including itinerary and service-level copy, country guides, landing pages, and supporting imagery. This role requires a blend of strong writing skills, a keen eye for sourcing and curating brand-aligned imagery, and proficiency in using AI tools for content creation and itinerary development. The specialist will apply editorial judgment to ensure all content reflects the distinct Kensington brand voice.

Requirements

• Exceptional writing and editorial skills.
• Strong eye for imagery sourcing and curation, matched to brand standards.
• Content creator/curator mindset.
• Comfortable using AI tools daily to draft and iterate branded copy, build and review AI-generated itineraries, and write the rules that guide AI agents, with the judgment to know when output needs a human hand.
• Experience with a CMS and digital asset management tools (e.g., Cloudinary).
• Working knowledge of SEO fundamentals.
• Impeccable attention to detail and content accuracy.
• Proactive, collaborative, comfortable in a fast-paced environment.

Nice To Haves

• Travel or hospitality background strongly preferred.

Responsibilities

• Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
• Build and review AI-assisted itineraries, ensuring accuracy, brand voice, and quality before client delivery.
• Write and maintain the rules and prompts that guide AI agents used in content and itinerary workflows.
• Create content for landing pages, country guides, and other product-related assets as needed.
• Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
• Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
• Optimize content for search — visibility, engagement, and organic traffic across channels.
• Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
• Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
• Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
• Use performance data and market insight to keep content and offerings competitive.
• Contribute to process improvements and communicate updates across teams.

Benefits

• Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed