Travel Product Content Specialist

Range • Toronto, ON

9h • Hybrid

About The Position

At Range Group, we believe in the power of the professional travel advisor and represent over $4.5 billion in annual travel sales. Our investments are driven by the conviction that travel advisors add significant value to trips, especially when supported by technology and 24/7 assistance. We are also committed to philanthropy through the Range Foundation, which channels 10% of group profits to social impact initiatives, including exploration grants, education access, discoveries, cultural infrastructure, and aid to global neighbors. The Product Content Specialist at Kensington Vacations is responsible for creating and curating content that brings our product to life. This includes itinerary and service-level copy, country guides, landing pages, and accompanying imagery. The role requires a combination of strong writing skills and a keen eye for sourcing and curating brand-aligned imagery. The specialist will regularly utilize AI tools for drafting and iterating branded copy, building and reviewing AI-assisted itineraries, and defining rules for AI agents, all while applying strong editorial judgment to ensure content aligns with the Kensington brand.

Requirements

• Exceptional writing and editorial skills.
• Strong eye for imagery sourcing and curation, matched to brand standards.
• Content creator/curator mindset.
• Comfortable using AI tools daily to draft and iterate branded copy, build and review AI-generated itineraries, and write the rules that guide AI agents, with the judgment to know when output needs a human hand.
• Experience with a CMS and digital asset management tools (e.g., Cloudinary).
• Working knowledge of SEO fundamentals.
• Impeccable attention to detail and content accuracy.
• Proactive, collaborative, comfortable in a fast-paced environment.

Nice To Haves

• Travel or hospitality background strongly preferred.

Responsibilities

• Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
• Build and review AI-assisted itineraries, ensuring accuracy, brand voice, and quality before client delivery.
• Write and maintain the rules and prompts that guide AI agents used in content and itinerary workflows.
• Create content for landing pages, country guides, and other product-related assets as needed.
• Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
• Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
• Optimize content for search — visibility, engagement, and organic traffic across channels.
• Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
• Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
• Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
• Use performance data and market insight to keep content and offerings competitive.
• Contribute to process improvements and communicate updates across teams.

Benefits

• Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed