Transplant Referral & Network Development Specialist- UNC Transplant Program

UNC Health•Chapel Hill, NC

2d•Onsite

About The Position

The Transplant Referral & Network Development Specialist develops, expands, and strengthens referral pathways to support growth across transplant service lines. As the primary external-facing representative of the transplant program, the specialist builds strategic relationships with referring providers, hospitals, rehabilitation programs, specialty clinics, community organizations, and other healthcare partners throughout North Carolina and surrounding regions. The role spends a significant amount of time in the field cultivating referral networks, increasing awareness of transplant services, identifying barriers to referral and access, and developing strategies to increase transplant evaluations, waitlist registrations, and transplant volume. Through provider engagement, market analysis, and relationship management, the position contributes to expanding access to transplant care and advancing the program’s strategic growth objectives.

Requirements

Bachelor’s degree in healthcare administration, nursing, business, marketing, communications, or a related field.
Three years of experience in healthcare outreach, physician relations, business development, referral management, healthcare operations, or related experience.
Demonstrated success building and maintaining professional relationships with physicians, healthcare leaders, and community stakeholders.
Strong communication, presentation, and interpersonal skills.
Ability to analyze data and translate findings into actionable growth strategies.
Valid driver’s license and ability to travel regularly.

Nice To Haves

Master’s degree, such as an MBA, MHA, MPH, or related field.
Experience in transplant services, specialty care service lines, or academic medical centers.

Responsibilities

Develop and execute a strategic referral growth plan aligned with transplant program goals and market opportunities.
Build and maintain relationships with referring physicians, advanced practice providers, hospitals, specialty practices, and healthcare organizations.
Establish and maintain partnerships with relevant specialties and organizations, including cardiology, pulmonology, nephrology, hepatology, rehabilitation programs, dialysis centers, home health agencies, regional healthcare systems, and community partners.
Identify geographic regions, provider groups, and organizations with opportunities for referral growth and increased market penetration.
Develop and implement targeted outreach initiatives to increase transplant evaluations, waitlist registrations, and transplant volume.
Monitor market trends, referral patterns, and competitive activity to identify opportunities for growth and expansion.
Serve as the primary liaison between the transplant center and referring providers.
Conduct in-person and virtual outreach visits to providers, hospitals, rehabilitation centers, and healthcare organizations.
Build trusted relationships with physician leaders, practice administrators, care coordinators, and referral sources.
Educate providers and community partners about transplant eligibility criteria, referral processes, program outcomes, and available services.
Facilitate communication between referring providers and transplant teams to support coordinated care and transitions.
Collaborate with transplant leadership and multidisciplinary clinical teams on strategies to increase evaluations, waitlist registrations, and transplant volume.
Identify barriers to referral conversion, evaluation completion, and waitlist registration, and recommend solutions to improve access.
Partner with operational and clinical teams to optimize referral workflows and patient access pathways.
Promote streamlined referral processes and help resolve referral-related barriers.
Support initiatives to reduce time to evaluation, improve referral conversion, and enhance patient access to transplant services.
Develop and deliver educational presentations and outreach programs for providers, rehabilitation programs, dialysis facilities, hospitals, and community organizations.
Coordinate educational events, webinars, case reviews, and outreach activities to increase awareness of transplant services and referral opportunities.
Collaborate with marketing and clinical teams to develop materials highlighting outcomes, innovations, patient success stories, and access initiatives.
Represent the transplant program at regional meetings, professional conferences, community events, and other strategic engagement opportunities.
Promote the transplant center as a destination program for advanced transplant care.
Track referral, evaluation, waitlist, and transplant volumes, referral conversion rates, and market growth metrics.
Analyze referral trends and market data to identify growth opportunities and interventions.
Develop regular reports and dashboards for transplant leadership.
Use data-driven insights to prioritize outreach and optimize referral development efforts.
Monitor provider engagement, referral activity, and geographic market penetration in targeted service areas.