Transit Sales Specialist Field

Lamar Advertising•Albany, NY

6d•Remote

About The Position

The purpose of the Local Sales Specialist is to meet and exceed sales projections by selling transit advertising to qualified advertisers using professional sales techniques. This position acts as the communication conduit between all interested parties during the entire sales and service process. This position coordinates with a combination of local and Out of Market (OOM) Sales Account Executives in the Lamar regions and National Sales Account Executives. The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go.

Requirements

Strong analytical skills
Strong written and verbal communication skills
Highly organized with a systematic approach to detail-oriented work
Comfortable working in a deadline-driven environment
Proficiency in Microsoft Office applications (Word and Excel)
Ability to learn and implement new computer applications quickly and effectively
Ability to work independently and act on one's own initiative
Problem Solving
Ability to utilize data management techniques and Gmail
High school diploma or equivalent required
1-2 years of related experience preferred
Experience in data management and Gmail preferred
Or an equivalent combination of education and experience
U.S. work authorization not requiring sponsorship

Nice To Haves

Bachelor’s degree preferred
Candidates with a disability in need of an accommodation to fulfill our application requirements should email [email protected].

Responsibilities

Sell and manage account opportunities assigned by GM or SM.
Handles various requests from Lamar Field Account Executives and NS Account Executives.
Meet and exceed sales objectives by promoting and selling transit advertising through a relationship-based approach.
Creating contracts for campaigns and checking customer contracts for accuracy.
Serves as local expert for rate negotiations
Compiling, analyzing, organizing, and translating proposal information between Lamar and customer systems
Follow up on items required for Lamar Transit National Accounts or agencies
Develop relationships with agencies that are OOM as permitted and/or when requested by AE
Handles call-in requests, spreadsheets, and internal paperwork
Securing holds on inventory in order to allow time to complete paperwork with the customer
Oversees execution of campaigns (including material tracking, posting, take down, proof-of-performance photos and documents, etc.)
Distributing posting instructions to contracted markets and Traffic Coordinators
Researches, analyzes, and reports to the customer the cost of outdoor advertising for the customer’s competitors.
Evaluation of a media schedule or portion of a schedule that has run in order to determine the performance of the delivered audience, derived cost efficiency, and other aspects, compared to buying objectives
Post Buy Analysis- Evaluation of a media schedule or portion of a schedule that has run in order to determine the performance of the delivered audience, derived cost efficiency, and other aspects, compared to buying objectives
Track and update sales contracts, artwork, etc.
Process contracts
Develop and orchestrate the POP system as needed for national, large local short-term, and local annual clients using Google Drive
Work with TAS to create campaign recap videos for national sales and/or as specified by sales and/or GM
New market onboarding projects in collaboration with GM, such as launching packages to present to national sales
Monitor Foto Fetch locations and photo output for national or OOM proof-of-performance

Benefits

A Monday - Friday 8:30 am - 5:30 pm work schedule
A salary of $90,000 - $100,000 dependent on relevant experience and qualifications, including (Salary + commission)
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's day and Juneteenth
Remote schedule
Auto allowance
A comprehensive 4-week training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock purchase plan
401k plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions