Training & Development Specialist

Virginia Tire & AutoTysons Corner, VA
Onsite

About The Position

Virginia Tire & Auto is seeking a Sales Trainer to join its growing training team. This role requires a knowledgeable individual with extensive experience in automotive and/or retail environments. The Sales Trainer will be responsible for supporting the current training program and developing/implementing future programs to enhance the skills of the sales staff. The ideal candidate will have a deep understanding of sales techniques, a high emotional quotient (EQ) for an empathetic sales approach, and the ability to demonstrate and teach these concepts effectively, including a train-the-trainer model, to ensure scalability and long-term growth. This position is in-person only and requires candidates to reside in Virginia.

Requirements

  • Must be a resident of Virginia and willing to commute to different locations around Northern Virginia.
  • Minimum of 3 years of proven experience and success in Automotive Operations, Training, Leadership, and / or Instructional Design and Implementation.
  • Minimum of 3 years of direct professional sales training in a retail environment.
  • Ability to show measurable results of sales team training using key metrics.
  • Strong background in sales strategy, conversion optimization, and closing techniques.
  • High emotional intelligence (EQ), with the ability to teach and apply empathetic sales approaches.
  • Demonstrated ability to design, implement, and improve effective sales training programs.
  • Excellent communication, presentation, and interpersonal skills, including motivational techniques.
  • Familiarity with train-the-trainer models and the ability to disseminate knowledge across teams.
  • Flexibility and adaptability.
  • Valid driver’s license and reliable transportation.
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 35 pounds at a time.

Nice To Haves

  • Bachelor’s Degree in a relevant field of study preferred.
  • Preferred experience in Docebo (LMS).

Responsibilities

  • Develop, support, and execute sales training programs focused on conversion improvement, closing techniques, and overcoming objections with an empathetic approach.
  • Integrate automotive knowledge as product knowledge into sales training programs to ensure technical knowledge can be communicated to customers.
  • Conduct needs assessments to identify training requirements that align with company goals and sales objectives.
  • Create and publish critical KPIs that demonstrate performance improvements and align with business leadership requirements.
  • Collaborate with Operations leadership to integrate sales training strategies with existing processes and structures.
  • Monitor and evaluate the effectiveness of training programs through quality assessments and other data, adjusting as necessary to ensure maximum impact and efficiency.
  • Provide one-on-one coaching and support to sales staff, focusing on skill enhancement and performance improvement.
  • Stay abreast of the latest sales training techniques, technologies, and best practices to continually improve training effectiveness and outcomes.
  • Evaluate the effectiveness of training programs and resolve identified issues or concerns.
  • Partner with vendors to create a seamless training environment to include product and automotive/parts knowledge integrated into sales programs.
  • Adapt to a dynamic environment and drive positive change.
  • Report to the Learning and Development Manager.
  • Perform other duties as assigned.

Benefits

  • Low-Cost Health Insurance
  • Industry Best Paid Vacation and Holidays
  • Life & Disability Insurance
  • 401(k)
  • Gym Membership Reimbursement
  • Paid Certifications and Trainings for Career Development
  • Opportunities for advancement, including training programs where you get paid to learn
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