TRADE MARKETING REPRESENTATIVE (Green Bay / Appleton, WI)

JT International S.A. • Raleigh, NC

2d

About The Position

The Trade Marketing Representative drives retail sales initiatives within an assigned geographic territory by executing sales and merchandising programs tailored to individual retail accounts. The role is personally accountable for territory sales results and serves as a liaison between the company and retail partners.

The representative plans customer visits using prioritization systems and sales data, analyzes sales and program performance, monitors competitors and retailers, and advises retail partners on category management. The role uses consultative selling and negotiation to secure sell-out volume agreements, support product placement according to planograms, maintain contractual compliance, and address customer objections. It also manages merchandising and product availability, including placing top-up orders when needed, and evaluates performance using company systems such as Synergy.

The position welcomes college graduates and requires at least a high school diploma. Further education or FMCG/CPG sales experience is preferred. Candidates should be proficient with Microsoft Office, particularly Excel and PowerPoint, and have commercial acumen, strong communication and analytical skills, and a customer-oriented selling approach. Experience with Trade Marketing Execution software is highly desirable.

Requirements

• At least a high school diploma.
• Proficient computer skills, including confident practical use of Microsoft Office, particularly Excel and PowerPoint.
• Strong commercial acumen and ability to translate sales data into actionable business strategies and objectives.
• Excellent communication skills for engaging retailers and internal teams.
• Demonstrated selling capabilities using a customer-oriented “Double Win” approach focused on mutual benefit and long-term relationships.
• Analytical ability to interpret complex data, market trends, and sales reports.

Nice To Haves

• Further education or experience in FMCG/CPG sales.
• Experience with Trade Marketing Execution (TME) software, including reporting and data management.

Responsibilities

• Determine customer visit frequency using the company’s customer prioritization system, plan calls using sales data, and schedule appointments.
• Analyze sales and program performance to inform future planning.
• Monitor competitor and retailer activities within the assigned territory.
• Educate retail partners on category management using data and insights.
• Use consultative selling and negotiation to secure sell-out volume agreements.
• Ensure product placement aligns with agreed planograms, maintain contractual compliance, and address objections.
• Secure customer commitments by aligning product benefits with customer needs.
• Manage merchandising activities and product availability, including placing top-up orders for retailers when required.
• Educate store staff on maintaining optimal stock levels.
• Assess performance against individual objectives, document results in company systems such as Synergy, and seek opportunities to improve results.

Benefits

• Annual performance-based bonus.
• Employee Stock Purchase Plan.
• Medical, dental, and vision insurance for employees and their families.
• Life insurance.
• 401(k) plan with company matching contributions.
• Paid time off.
• Paid family leave up to 20 weeks.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs.
• Employee Assistance Programme offering confidential counseling and support for employees and their family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED