Trade Marketing Manager

Sleeman Breweries Ltd. • Laval, QC

2d • CA$90,100 - CA$112,600 • Hybrid

About The Position

The Trade Marketing Manager is responsible for developing and executing below-the-line (BTL) marketing strategies that drive brand growth and in-market performance. This role connects brand strategy with sales execution by delivering impactful promotions, events, and point-of-sale initiatives. By leveraging data, insights, and strong cross-functional collaboration, this position ensures effective market activation and continuous improvement of trade programs.

Requirements

• Minimum 5 years of experience in a marketing or related role within a consumer packaged goods (CPG) environment, including leadership experience
• Proven track record of developing and executing tactical marketing plans
• Strong business acumen with demonstrated people management skills
• Ability to analyze data and manage budgets effectively
• Experience working cross-functionally and influencing multiple stakeholders
• Strong written, verbal, and presentation communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Post-secondary education in Marketing or a related business field
• Willingness to travel approximately 20%
• Bilingual (French and English)
• Proficiency in English is required due to regular interaction with the Ontario-based head office, including participation in meetings and management discussions conducted in English.

Responsibilities

• Develop and execute trade marketing programs including promotions, events, sponsorships, and POS initiatives across all brands.
• Ensure alignment with national brand strategies while tailoring execution to local market needs.
• Evaluate program effectiveness using data and insights to optimize future campaigns.
• Monitor industry trends, competitive activity, and brand performance through ongoing market presence.
• Partner with National Brand Managers and Sales teams to ensure seamless planning and execution.
• Act as the primary liaison with Sales, contributing to planning cycles and ensuring strong execution in market.
• Manage the regional trade marketing budget, ensuring effective allocation and ROI.
• Support demand planning by ensuring promotional activities are accurately captured in forecasts.
• Lead and coach Brand Activity Managers to drive high performance and capability development.
• Identify and implement best practices, process improvements, and efficiency opportunities.

Benefits

• Competitive compensation
• RRSP-matching program to help you save for retirement
• A commitment to work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee product credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites
• Professional development opportunities including mentorship and leadership development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree