Manager, Trade Marketing

Pure FIshing • Columbia, SC

4d • Onsite

About The Position

Join our team as Manager, Trade Marketing at Pure Fishing! Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

Requirements

• A bachelor’s degree in business, marketing, or a related field.
• 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Leadership, strategic thinking, data interpretation, project management, and communication expertise.
• Analytical, adaptable, and always eager to learn.
• Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
• A proactive attitude and a talent for turning insights into action!

Responsibilities

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level