Trade Marketeer

Stanley/Stella•Irvine, CA

About The Position

Stanley/Stella is expanding in the United States through a B2B2C business model that creates demand among brands, creators, and end customers and channels it through decorators, resellers, and Official Dealers. The Trade Marketeer will build, scale, and strengthen the Official Dealer Program in the US market by shaping its value proposition, driving adoption across the dealer network, and ensuring consistent execution across partner and customer touchpoints. The role connects Marketing, Sales, Operations, and dealer partners, turning strategic priorities into practical work across dealer activation, merchandising, trade events, sales enablement, and showroom development. Through alignment and execution across functions, the role supports dealer engagement, brand visibility, customer activation, and commercial growth in the United States.

Requirements

At least 5 years of experience in Trade Marketing, Channel Marketing, Partner Marketing, Dealer Network Development, or a related field.
Experience working with dealer, distributor, reseller, franchise, or other partner-driven business models.
Experience managing trade shows, events, merchandising initiatives, showroom activations, or channel marketing programs.
Strong communication and project management skills.
Willingness to travel regularly across the United States.
Combines strategic thinking with a hands-on approach and thrives in a fast-growing, entrepreneurial environment.
Takes ownership of initiatives from concept through execution and delivers measurable business impact.
Builds strong relationships and effectively influences stakeholders across functions and external partners.
Demonstrates commercial acumen and understands how marketing supports partner engagement, customer acquisition, and business growth.
Manages multiple priorities with strong organisational and project management skills.
Adapts quickly to changing business needs and takes a proactive, solution-oriented approach.

Nice To Haves

Experience in premium consumer goods, apparel, fashion, lifestyle, or retail environments.

Responsibilities

Own the development, testing, and continuous improvement of the Official Dealer value proposition for the US market.
Define and maintain the Official Dealer activation roadmap and engagement strategy.
Ensure the Official Dealer Program is understood, consistently executed, and activated across relevant touchpoints.
Align Sales, Marketing, Operations, Deco, Logistics, and other stakeholders involved in the program.
Monitor dealer engagement and identify opportunities to increase participation, visibility, and value creation.
Implement and coordinate the global merchandising strategy across US dealer and customer touchpoints, including showrooms, campaigns, digital channels, sustainability initiatives, and partner activations.
Ensure consistent Stanley/Stella brand presentation and customer experience throughout the dealer network.
Support deployment of global and local marketing initiatives within the US channel network.
Train and support Sales teams on the Official Dealer proposition and strategic business pillars, including sustainability, digital tools, and the Stanley/Stella business model.
Develop and deploy tools, materials, and activation programs to support dealer acquisition, engagement, and commercial performance.
Serve as a subject matter expert on channel strategy and trade marketing initiatives.
Plan, coordinate, and execute major US trade shows and industry events, including PPAI Expo, Impressions Expo (ISS), and PRINTING United Expo.
Lead related marketing initiatives to maximise brand visibility, lead generation, customer engagement, and commercial opportunities.
Measure event performance and recommend improvements based on business outcomes.
Lead the development, activation, and continuous optimisation of the US showroom.
Ensure the showroom delivers a premium, engaging brand experience aligned with Stanley/Stella's positioning.
Maintain showroom merchandising standards and align them with marketing and commercial priorities.
Support local events, dealer activations, and customer engagement initiatives across the United States.
Collaborate with Sales teams and partners to strengthen brand presence and generate business opportunities.
Identify opportunities to increase dealer advocacy and customer engagement through local initiatives.
Build partnerships with internal and external stakeholders to deliver key initiatives.
Influence and mobilise teams across functions without direct authority.
Take ownership of priorities and proactively identify opportunities to improve processes, programs, and business performance.