Trade Development Specialist - North Wales, PA

Breakthru Beverage Group•North Wales, PA

About The Position

The Trade Development Specialist executes and communicates the monthly business plan developed by the Trade Development team. The role tracks program execution, manages incentives, oversees point-of-sale (POS) logistics, coordinates sampling programs, supports large-scale events, and handles charity sponsorships and donations. It also provides analytics support as directed by the analytics team and assists with other trade development activities as needed. The specialist coordinates communications and training for inside sales teams, works with promotional agencies, supports inventory and product planning, manages event resources, and prepares surveys, reports, supplier planning materials, and sales communications. The position also coordinates sales meetings and trainings, supports statewide POS delivery, and works with graphics teams to ensure promotional materials are accurate and delivered on time.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 2 years of experience in areas including large-scale event and promotion management, finance, project management, or operations.
Proficiency with PCs, MS Office, and other computer programs, including presentation software.
Results-oriented professionalism and verbal and written communication skills, with diplomacy, discretion, and customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.

Responsibilities

Manage and consolidate incentives.
Coordinate training and communication for inside sales teams.
Serve as the primary contact for promotional agencies, overseeing bookings, tracking, and monthly activity recaps as directed by Trade Development.
Assist with inventory management, forecasting, and demand planning.
Handle new item setup, discontinued items, vintage rolls, and product allocations.
Communicate pricing updates and manage event resource allocation in alignment with budgets and timelines.
Direct contractors or agencies on event design and resource distribution.
Create and compile surveys, serve as the main contact during and after survey periods, and ensure data accuracy and usability.
Provide monthly business updates for sales and Business Managers through ad hoc reporting.
Coordinate GSM sales meetings, room assignments, and large-scale trainings.
Manage charity event participation, including gathering 501c3 documentation and handling sample donations.
Oversee supplier NACOM bulletins and communicate requirements to sales teams to ensure compliance.
Develop supplier planning meeting materials, including reports and presentations, by aggregating and analyzing marketing data, sales data, and demographic trends.
Create monthly sales communications, including sell sheets, to support channel business plans.
Coordinate statewide POS logistics and deliverables with Business Managers.
Partner with Brandmuscle or graphics teams to ensure promotional materials are accurate and delivered on time.
Participate in general sales meetings and one-on-one meetings with the direct supervisor; prepare recaps and gain insight into company and supplier priorities.
Perform other duties as assigned by the jobholder’s supervisor.