Trade Channel Coordinator

Zippo Manufacturing Company•Bradford, PA

3d•Onsite

About The Position

The Trade Channel Coordinator will work with the Trade Channel Manager on executing Display and POP (point of purchase) initiatives. This role supports the coordination of building retailer lists, retailer contact and activation, including promotional activities, product launches, and retail staff training. The coordinator will be involved in promotional planning ideation and execution with DomDist and DomKey customers, and support the Customer Outreach Team (CORT) functions of ongoing promotional activity. Additionally, the role involves coordinating trade show product samples and signage needs with the marketing team. A significant part of the role includes Salesforce administration, acting as a liaison between sales users, admin services, and Salesforce account representatives to manage seats, training, dashboards, reports, tickets, and layout revisions. The coordinator will also perform administrative duties for other software like ZoomInfo, Rangeme, and Corporate Gift, and monitor and translate leads from various sources into Salesforce. Responsibilities extend to writing and distributing newsletters, assisting with domestic mailings, reviewing feedback, updating the Domestic Sales Portal, organizing customer visit agendas, and coordinating IT orders for new team members and office supplies. The role also involves tracking monthly sales for specific dealers, processing outside claims, facilitating domestic sales programs and brochures, preparing sales reports and analysis, creating PowerPoint presentations, administering the MOTUS vehicle process, and assisting the domestic sales team with various directed duties. The coordinator will also work with Creative Services to manage the domestic sales support site and coordinate with IT for new computer, software, and phone orders. Travel for sales calls to national account chains and wholesale distributors, as well as attending trade shows, is expected, with potential for some weekend travel. Developing prospecting strategies is also part of the role.

Requirements

Demonstrated Proficiency with Microsoft Office Suite most importantly with PowerPoint and Excel
Knowledge of AX operating system preferred
Salesforce.com or similar CRM experience preferred

Nice To Haves

Associate degree preferred
Equivalent Business-related experience
Any similar combination of education and experience

Responsibilities

Work with Trade Channel Manager on executing Display and POP (point of purchase) initiatives.
Support coordination of building retailer list and retailer contact and activation including promotional activities, product launches, and retail staff training vehicles.
Promotional planning ideation and execution with DomDist and DomKey customers as outlined by Trade Channel Manager.
Support CORT (Customer Outreach Team) Team functions of ongoing promotional activity.
Work with Trade Channel Manager and marketing team to coordinate trade show product samples and signage needs.
Salesforce admin acting as liaison between all sales users and myonlineadmin services as well as Salesforce account reps to keep seats, training, trainings dashboards, reports, tickets, layout revisions up to date.
Performs admin duties for additional software’s such as ZoomInfo, Rangeme, and Corporate Gift.
Monitors and translates leads from USAsales, Monday.com, and web leads to Salesforce for Business Manager follow-up.
Write and distribute Domestic and International newsletters.
Assists in domestic mailings including drafting letters, completing mailing planner, and mailing product samples to sales team.
Review and edit PDC feedback results board as needed.
Aids in updating the documentation of the Domestic Sales Portal in the ARC.
Organizes Bradford’s customer visit agendas.
Provides agenda and customer background to entire team along with the business review criteria/presentation.
Coordinates with IT to order new computers, software, phones etc. for any new ABM/CBM team members as well as office supplies.
Track and provide the Licensing team with monthly sales from our Go-To Harley Davidson dealers.
Ensures multiple outside claims are processed, provides GL to AP Department.
Facilitates domestic sales programs like E&D list, working with Brand to set pricing, creating sales sheet, mailing to customers, and tracking inventories.
Facilitates incremental and regional sales brochures, prepacks and assortment suggestions, or sells sheets like Military and Souvenir brochures as well as for regional hardware Co-op’s by coordinating the project between CBM, Creative Services and/or the Design Center.
Prepares sales reports analysis and training of sales reports to ABM’s or CBM’s as needed.
Prepares PowerPoint presentations for sales meetings as needed.
Administers MOTUS vehicle process for tracking and reimbursement for ABM’s.
Random duties and functions to help the domestic sales team as directed, including assisting Sales Managers or Sales team.
Coordinates with Creative Services to upload domestic sales support site and ensures forms are up to date, including information from various departments.
Travel on sales calls to national account chains and wholesale distributor accounts alongside Sales Mgr to learn the overall scope of a typical sales call.
Attend appropriate trade shows and travels throughout the United States as required.
Develop prospecting strategies and documents with Sales Managers.