Trade Activation Associate - North NJ

Curaleaf•Jersey City, NJ

1d•$55,000 - $60,000•Onsite

About The Position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Type: Full-Time, Field-Based Location: Field - New Jersey Schedule: Tuesday – Saturday The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time. Who You Are As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail. This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts. The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

Requirements

1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
Strong communication and relationship-building skills
Ability to work independently in a highly field-based role
Strong attention to detail and execution standards
Comfortable working in fast-paced, evolving environments
Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
Flexible schedule including evenings, weekends, and holidays as business needs require
Reliable transportation and willingness to travel extensively throughout the market

Nice To Haves

Experience in trade marketing, retail merchandising or field activation
Experience working directly with dispensaries or retail accounts
Familiarity with visual merchandising and in-store execution standards
Experience supporting events, activations, or community engagement programs

Responsibilities

Support in-store sell-through programs and promotional execution
Identify opportunities to improve visibility, conversion, and shopper engagement
Provide market feedback and execution insights to sales and trade marketing teams
Support new account onboarding and launch execution
Deliver brand and product education to dispensary staff
Ensure merchandising and activation standards are established from day one
Execute visual merchandising and in-store activation standards
Support premium programming and key market initiatives
Maintain strong brand presence and execution quality across accounts
Conduct menu accuracy and digital presence audits
Support execution of digital merchandising and promotional visibility
Identify opportunities to improve online shopper experience and conversion
Execute pop-ups, demos, and local consumer events
Support community activations and market engagement opportunities
Drive brand visibility and shopper interaction in market
Support trade shows, buyer events, and retailer engagement activities
Assist with market event execution and branded experiences
Manage field distribution of approved activation materials and swag
Partner closely with Account Executives and market leadership to support territory priorities and business objectives
Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence
Maintain a consistent and professional brand presence across all market activities