Tourism Services Director - Tourism

Kingsville, City of•Kingsville, TX

22h•Onsite

About The Position

Under the direction of the City Manager, this position is responsible for planning, directing, and managing the City's Tourism Department activities and operations. This includes communications, collaboration, marketing, sales, and services designated to attract visitors to the City. The Director plans, directs, and supervises comprehensive programs. The Director is responsible for the recommendation of staff appointments, preparation and recommendation of the department budget, and providing recommendations to the City Manager concerning City events. The Director also serves on the City Manager’s executive management team.

Requirements

Bachelor’s degree in marketing or related field from an accredited college/university.
Five years of progressively responsible management experience with responsibility for tourism development or related sales and marketing.
Two years of special events coordination.
Any combination of education and experience that provides the necessary knowledge, skills, and abilities to perform the duties and responsibilities of the position.
Excellent people’s skills to maintain an open, collaborative, and successful working relationship with the City Commission, community groups, clients/vendors, and other City management team members.
An articulate communicator, a good listener, and with an ability to deliver measurable results.

Responsibilities

Directs and leads by setting strategic direction, developing policies, and establishing priorities, evaluating, integrating programs, and establishing policies, procedures, systems, and standards to ensure efficient and effective department operations align with the City’s goals.
Direct short- and long-range plans to ensure effective and efficient operations, assess needs, and prioritize resources to move the department forward to meet its goals.
Implements destination management and marketing plans (written, verbal, visual, and electronic communication) to various groups, organizations, and individuals to attract customers for dining, shopping, accommodations, attractions, business, recreational products, and experiences in Kingsville.
Maintains online registrations for events and serves as marketing liaison with event organizers.
Advises City staff on initiatives relating to tourism and administrative issues; reviews programs for conformance with policies, codes, contracts, and laws pertaining to the tourism industry.
Collects information on hotels, attractions, and events.
Stays in tune with social media, updates tourism websites, monitors online activity, and produces reports.
Plans, organizes, directs, and evaluates the performance of assigned staff.
Develops and maintains strong partnerships with public and private sector interests, including local jurisdictions, state agencies, and others.
Develops and implements the department budget and oversees department accounts, contracts, and financial issues.
Directs the resolution of inquiries; responds to complaints, problems, or emergencies affecting the availability or quality of services.
Ensures departmental activities are aligned with departmental and City priorities.
Provides guidance and oversight to ensure full compliance with regulations, standards, and other guidelines related to the department’s mission and work.
Advises City Manager and City officials on initiatives, serves on boards and committees; communicates with the public, civic groups, and prospective customers/vendors.
Effectively summarizes key information to provide relevant and understandable messages to decision-makers and clients.