Tourism Public Relations Specialist

EDPNC•Raleigh, NC

2d•Hybrid

About The Position

This role supports strategic media engagement, press outreach, and tourism promotion efforts for Visit North Carolina. The specialist will coordinate media visits, develop itineraries, assist with media outreach, and foster relationships with journalists, tourism partners, and industry stakeholders. Responsibilities include planning media events, coordinating press trips and conference activities, tracking PR impact, and supporting content development to promote North Carolina as a travel destination. The ideal candidate is a collaborative, detail-oriented communicator who thrives in a fast-paced environment, enjoys building relationships, managing logistics, and supporting creative storytelling.

Requirements

High school diploma or GED required
3-5 years public relations and/or marketing experience required
Exceptional Communication: Strong oral and written communication skills, with the ability to craft compelling stories and engage diverse audiences.
Relationship Builder: Skilled at networking and fostering connections with media, tourism partners, and industry professionals.
Time Management & Organization: Proven ability to prioritize multiple projects, meet deadlines, and manage logistics efficiently.
Collaborative & Team-Oriented: Works effectively with colleagues, partners, and stakeholders while also excelling independently.
Adaptable & Composed Under Pressure: Thrives in dynamic environments, maintaining professionalism and problem-solving under tight deadlines.
Strategic & Disciplined: Exercises sound judgment, discretion, and accountability in decision-making and project execution.
Results-Driven: Self-motivated with a focus on delivering high-quality work that contributes to team success and organizational goals.

Nice To Haves

Bachelor's degree preferred
Experience in a tourism related field preferred

Responsibilities

Assist in developing and coordinating customized familiarization (FAM) itineraries and logistics for hosted travel writers, influencers, and media professionals in collaboration with tourism partners, PR agencies, and internal staff.
Support proactive media outreach and itinerary planning efforts.
Assist with on-the-ground coordination and hosting during media visits, press trips, and tourism industry events.
Follow up post-trip to support coverage tracking, reporting, and ongoing relationship management with media contacts.
Support maintenance of media coverage trackers, PR valuation reporting, and domestic/international media metrics.
Assist with maintaining media and partner databases, Salesforce entries, and reporting systems to ensure accurate tracking and organization.
Coordinate with PR agencies and tourism partners to gather research, information, and supporting materials for outreach initiatives.
Share media coverage and success stories with tourism partners to strengthen industry engagement and visibility.
Provide operational and administrative support to senior PR staff and assist with broader marketing and communications departmental projects as needed.
Serve as backup support for PR team initiatives, events, and media activities during peak periods or staff absences.
Contribute to a collaborative, team-oriented environment focused on promoting North Carolina tourism.

Benefits

Competitive compensation and performance incentives
Hybrid work schedule
Generous time off, including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
401(k) with a 5% employer match after six months
Paid parental leave, including 8 weeks of maternity leave and 4 weeks of paternal leave
Comprehensive medical, dental, and vision coverage, with HSA and FSA options
Company paid short- and long-term disability coverage
50K life insurance
Employee Assistance Program
Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
Corporate amenities such as paid parking, gym access and complimentary snacks