LN Concerts, Tour Marketing Director
About The Position
The Director, Tour Marketing is a critical part of the Tour Marketing team, serving as a strategic marketing leader and core member of the department. This role partners with Tour Promoters to develop and execute innovative marketing strategies, providing best-in-class service and fostering strong relationships with internal teams and external partners. The individual will act as a strategic partner in developing marketing plans, working internally with cross-functional teams, including partnering with creative strategy to lead the creation of artist pitches. They will also lead marketing for special projects, developing overall marketing strategy in coordination with external partners and the regional marketing team. The ultimate responsibility is to elevate the level of service provided to artist clients and partners.
Requirements
- Minimum 5-7 years marketing experience in live entertainment or industry-related field
- Proven track record of outstanding client relationships
- Deep understanding of the live entertainment business
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to adapt, communicate, and manage in a fast-paced environment
- Strong time management skills, excellent organization skills, and attention to detail
- Creativity skills and problem-solving aptitude
- Proactive work ethic
- Passionate about live experiences
- Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders.
- Strong Microsoft Office Suite, G-Suite skills, Box
- Ability to learn and efficiently use project management software/tools
- Experience with digital asset management systems and workflows
- Experience managing marketing budgets & campaign planning
- Bachelor’s degree required
Nice To Haves
- International experience a plus
- Asana knowledge a plus
- Fluency in a secondary language a plus
Responsibilities
- Develop and execute marketing plans in conjunction with artist & project teams
- Manage onsale timelines in partnership with ticketing lead
- Cultivate & maintain relationships with external partners to provide excellent client services
- Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
- Manage marketing budgets to achieve business objectives
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
- Execute national promotions and oversee local promotions, both in support of individual shows and tours
- Partner with PR team to develop & execute media events and PR opportunities to support tours
- Oversee the planning of digital media campaigns across multiple platforms
- Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
- Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools & resources, following best practices
- Manage one or more employees at the coordinator level within tour marketing department
Benefits
- Medical, vision, dental and mental health benefits for you and your family
- Access to a health care concierge
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match
- Stock reimbursement program
- New parent programs including caregiver leave
- Fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live
- Tuition reimbursement
- Student loan repayment
- Volunteer time off
- Crowdfunding match
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What This Job Offers
Job Type
Full-time
Career Level
Manager
