LN Concerts, Tour Marketing Director

Live Nation Entertainment•Beverly Hills, CA

4d•$100,000 - $125,000•Onsite

About The Position

The Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Tour Promoters to develop & execute innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team. Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.

Requirements

Minimum 5-7 years marketing experience in live entertainment or industry-related field
Proven track record of outstanding client relationships
Deep understanding of the live entertainment business
Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
Work well in a team environment
Ability to prioritize and meet deadlines while managing multiple projects
Ability to adapt, communicate, and manage in a fast-paced environment
Strong time management skills, excellent organization skills, and attention to detail
Creativity skills and problem-solving aptitude
Proactive work ethic
Passionate about live experiences
Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders.
Strong Microsoft Office Suite, G-Suite skills, Box
Ability to learn and efficiently use project management software/tools
Experience with digital asset management systems and workflows
Experience managing marketing budgets & campaign planning
Bachelor’s degree required

Nice To Haves

International experience a plus
Asana knowledge a plus
Fluency in a secondary language a plus

Responsibilities

Develop and execute marketing plans in conjunction with artist & project teams
Manage onsale timelines in partnership with ticketing lead
Cultivate & maintain relationships with external partners to provide excellent client services
Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
Manage marketing budgets to achieve business objectives
Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
Execute national promotions and oversee local promotions, both in support of individual shows and tours
Partner with PR team to develop & execute media events and PR opportunities to support tours
Oversee the planning of digital media campaigns across multiple platforms
Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
Effectively utilize internal marketing tools & resources, following best practices
Manage one or more employees at the coordinator level within tour marketing department