Thought Leader Liaison Rare Blood Disorders, Northeast

Sanofi•New York, NY

21h•Remote

About The Position

Sanofi-Genzyme, a division of Sanofi, is dedicated to making a major positive impact on the lives of people with serious diseases. Sanofi’s Rare Hematology Northeast Thought Leader Liaison is expected to possess a high level of clinical and customer knowledge, have experience with both field and headquarters protocols and procedures, and possess drive and spirit to engage and partner with health care professionals to inform the execution of current and future brands and disease-state strategies. The Rare Hematology portfolio is focused in autoimmune blood disorders that includes CABLIVI (caplacizumab-yhdp) for immune/acquired thrombotic thrombocytopenic purpura (iTTP/aTTP) and recent launch of WAYRILZ (rilzabrutinib) for immune thrombocytopenia (ITP). The Rare Hematology Thought Leader Liaison (TLL) role is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs) to ensure cross-functional commercial resources are made available as appropriate. The TLL will also work closely, and within approved SOPs, with the other field professionals including, but not limited to, Regional Business Directors, Area Business Managers, Institutional Account Directors and Medical Science Liaisons; in addition to home office-based colleagues in Marketing, Medical Affairs, Sales and Market Access. Behaviors that are critical for success in this role are collaboration, communication, planning, relationship-building, and the ability to execute tactical initiatives and provide timely feedback. The Thought Leader Liaison, Rare Hematology will report to Director Thought Leader Liaisons, Rare Hematology. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

Bachelor’s degree
Prior experience interacting with Key Opinion Leaders (KOL)
A minimum of five years of work experience in one or more of the following: Field sales, product marketing, or market research
Demonstrated leadership skills
Ability to present ideas effectively to individuals or groups targeting presentations to the needs of the audience
Strong organizational skills
Strong project management experience, including superior analytical and planning skills
Ability to manage multiple projects simultaneously
Ability to execute against strategic and tactical plans under tight timelines
Ability to travel to meetings/trainings/programs as necessary
Have valid driver’s license
Must reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership

Nice To Haves

Master’s degree in related field
Experience in Rare Disease & Hematology HIGHLY desirable
Launch experience
Marketing experience
Previous experience as a TLL
KOL and/or speaker management

Responsibilities

Align with cross-functional colleagues to orchestrate resources with the top KOLs, as determined by Brand Marketing through influence and centers of excellence mapping
Identify, profile, cultivate and maintain long-term partnerships with KOLs of influence and respect within the Hematology community
Engage in on-label conversations on topics such as disease diagnosis & treatment, therapeutic options, product positioning, as well as corporate resource allocation
Execute unique, on-label and strategic HCP programming (e.g. disease state and product) as directed by leadership
Compliantly collaborate and communicate insights gained with the field teams for assigned KOLs to ensure strategic and tactical cohesiveness
Serve as a single point-of-contact to resolve KOL issues
Execute a customer centric, needs-based approach with targeted KOLs
Plan and execute KOL engagements and executive encounters at local, regional and national conferences, field visits and other venues as directed in a compliant manner
Capture feedback and insights aligned with brand priorities or needs through various interactions with targeted HCP customers and KOLs
Work with targeted KOLs to obtain feedback on new and existing brand-related strategies/materials (all materials and programs a TLL will request will be approved by legal, compliance and regulatory)
Participate as a member of a cross-functional brand team to provide feedback on strategy, messaging and tactical execution and novel programming, ideas and concepts
Provide competitive intelligence gained through interactions to help shape strategy
Facilitate cross-functional planning, recruitment and execution of regional and national advisory boards, capturing feedback to inform brand decisions
Identify, align and recruit appropriate HCP/KOL consultants to meet the needs of marketing and achieve the goal for each project
Assist with on-label KOL development, including identification of and/or training/coaching of promotional speakers with approved slide decks and materials
Assist in the execution of speaker contracting when requested, including, but not limited to, completion of annual budget plan, recommendations and nominations
Coordinate and execute (or support) speaker training to ensure assigned speakers are competent, compliant and up to date on new information
Attend HCP Speaker programs to observe, coach and remediate the speaker when necessary to ensure compliant execution of content
Assist with new content creation and existing content updates and renewals
Manage monthly reporting on Speaker Program KPIs and field force performance
Serve as the single point of contact for high volume speaker logistics/scheduling and working cross-functionally to ensure appropriate communication
Lead planning, execution and pull-through of in-practice speaker programs