Territory Sales Manager – Build Relationships. Drive Growth.

All Star Rents•North Highlands, CA
•Hybrid

About The Position

All Star Rents, a family-owned Equipment Rental business established in 1962 and operated by the 3rd generation, is seeking a Territory Sales Manager to join their team. With 13 locations providing sales and rentals of construction equipment, tools, and vehicles, All Star Rents is looking for talented individuals to drive growth. This role is within a collaborative, team-oriented environment focused on customer service and expansion. The ideal candidate will be self-motivated, dependable, and comfortable interacting with contractors, construction companies, and industrial customers. This position reports to the East District Manager and is responsible for developing new business, maintaining strong customer relationships, and increasing equipment rental and sales revenue within their assigned territory. The role involves visiting branch locations less than 20% of the time. This is a full-time, exempt position, primarily working Monday through Friday during standard business hours, with occasional additional time as needed.

Requirements

  • 18 years or older
  • Valid CA driver’s license
  • Valid proof of eligibility to work in the US
  • Proven track record of success in sales and business development
  • Solid negotiation and communication skills both written and verbal
  • Strong customer service skills
  • Self-starter and results oriented with the ability to work independently
  • Ability to manage time effectively and prioritize tasks
  • Computer Literacy- Typing and basic software
  • Ability to lift 50lbs unaided
  • A serious attitude towards safety in the workplace
  • Must comply with company drug and alcohol policies and applicable laws
  • Be a team player with a positive attitude that likes to have fun at work

Nice To Haves

  • Previous outside sales experience preferred
  • Equipment rental or construction industry experience a plus!

Responsibilities

  • Prospect new and grow existing business within assigned territory through cold calling, jobsite visits, and referrals
  • Build and strengthen relationships with contractors, construction companies, and industrial customers
  • Identify customer needs and recommend equipment and solutions across the full product line
  • Leverage knowledge to support customer jobsite needs, increase sales, and conduct equipment demonstrations with basic operational training
  • Manage territory accounts through regular jobsite visits, proactive outreach, and relationship development to uncover new opportunities
  • Prepare quotes, follow up on leads, rentals, and opportunities
  • Schedule work orders and prepare rental contracts in coordination with branch operations
  • Coordinate with inside sales and yard personnel to ensure equipment availability, readiness, and excellent customer service
  • Provide operational support at branch less than 20% of work time, including assisting with equipment handling, deliveries, and branch activities
  • Maintain a clean, organized, and professional work areas, including company vehicle
  • Meet or exceed monthly and annual sales goals

Benefits

  • No Nights or Sundays
  • Exempt paid holidays- nine (9) days annually
  • Accrued vacation pay
  • Paid sick leave- 40hrs annually
  • Bereavement Leave- up to five (5) days with 24hrs or three (3) days paid
  • Unlimited Commission earning potential (competitive agreement)
  • Competitive five (5) year base salary plan
  • 401K plan and profit sharing after one (1) year of service
  • Medical, Dental, Vision options for employees
  • Company Vehicle and fuel card (business use)
  • Company issued technology (cellphone, laptop and/or tablet)
  • Employee uniforms provided
  • Career advancement opportunities
  • Tuition reimbursement
  • Employee discount
  • Team appreciation events
  • Structured onboarding and training program provided
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