Territory Sales Director

Alaffia Health,

About The Position

Alaffia is a new kind of claims operations partner for health plans, aiming to reduce improper payments and administrative waste in the U.S. healthcare system. Using expert clinicians and transparent AI, Alaffia delivers deeper insights, smarter automation, and better outcomes across the claims lifecycle. The company is a high-growth, venture-backed Series B healthtech startup based in NYC, seeking to scale its operations. This role is for a dynamic Territory Sales Director to accelerate the growth of Alaffia's AI Software and Services offerings within the health insurance plan market. The position is an individual contributor role focused on driving revenue growth by selling innovative products to health plans in an assigned territory.

Requirements

  • 4+ years of successful enterprise software sales experience specifically selling into health insurance plans.
  • Domain expertise and an understanding of payer / health plan operations, particularly claims processing, payment integrity, utilization management, and software implementation lifecycles.
  • Proven track record of closing large enterprise accounts and consistently achieving quota, with demonstrated ability to close SaaS deals of $2M+ ARR.
  • Familiarity with advanced technologies, including LLMs, data science, and their applications within the healthcare payer landscape.
  • Exceptional presentation, negotiation, communication, and interpersonal skills, with a talent for articulating technical solutions in clear business terms.
  • Strong experience utilizing CRM software (HubSpot preferred) to manage customer relationships and forecast revenue.
  • Current authorization to work in the United States.

Responsibilities

  • Collaborate with Sales team leadership team to execute our go-to-market sales strategy focused on health insurance payers.
  • Become a product expert, deeply understanding our AI platform and capabilities to compellingly articulate its value and ROI to health plan executives and operational leaders.
  • Personally drive company revenue growth by identifying, prospecting, nurturing, and closing high-value SaaS opportunities, consistently exceeding sales targets.
  • Craft and deliver customized presentations and compelling product demonstrations that effectively communicate the unique benefits of Alaffia’s AI solutions.
  • Maintain an active pulse on industry trends and payer market dynamics, identifying opportunities for product enhancement and competitive differentiation.
  • Manage and maintain meticulous records of customer interactions, pipeline development, and sales forecasts in HubSpot CRM.

Benefits

  • Competitive compensation package (cash + equity)
  • Medical, Dental and Vision benefits
  • Flexible, paid vacation policy
  • Work in a flat organizational structure — direct access to Leadership
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