Territory Manager - Hamilton Niagara

Canopy Growth

2d•Remote

About The Position

The Territory Manager, Hamilton-Niagara manages sales and community engagement activities across the assigned territory. This is a fast-paced sales role for a self-starter who can build customer relationships, sell using facts, work with data and category insights, and engage and influence the community. The position is full-time and remote, based in Hamilton, Ontario, and reports to the Regional Sales Manager. The Territory Manager oversees accounts, develops strategic retailer partnerships, drives brand awareness and distribution, executes marketing initiatives, and educates industry and retail partners. The role also includes planning and managing territory activities, budgets, and account records, while meeting targets for sales growth, in-store execution, distribution, and route-plan compliance. Travel within the territory is required.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Tech-savvy and comfortable working with data and CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee all accounts in the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and community engagement across the market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Drive marketing initiatives that build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate and up-to-date account records and administrative data.
Meet targets for volume and market share growth, in-store merchandising and product placement, distribution reach, product quality, route-plan compliance, and call frequency.
Build long-term account relationships aligned with the annual operating plan.
Develop relationships with store managers and frontline staff at assigned retail locations.
Identify promotional opportunities within relevant regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment while following financial and merchandising guidelines.
Generate sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Manage daily operations independently, including weekly and monthly call planning.