Territory Field Marketing Manager
About The Position
Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes. The Territory Field Marketing Manager drives customer acquisition and brand awareness through high-impact field marketing programs. This role leads to the recruiting, training, and management of field teams while executing lead-generation strategies across events and big-box retail locations. The ideal candidate is a hands-on leader with a proven ability to scale high-performing teams and deliver measurable results.
Requirements
- Experience hiring, training, and managing teams
- Background in event marketing or big-box retail
- Proven success exceeding lead generation targets
- Ability to work evenings and weekends
- Experience in fast-paced environments
- Strong leadership and coaching skills
- Excellent communication and interpersonal abilities
- Sales-driven mindset and customer engagement
- Ability to analyze data and optimize performance
- Experience with CRM systems
- Highly organized and results-oriented
Responsibilities
- Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
- Lead onboarding, coaching, performance management, and team development initiatives
- Execute training programs aligned with company standards
- Manage and track KPIs including leads, appointments, conversion rates, and ROI
- Plan and execute high-volume lead generation campaigns
- Develop territory-specific strategies to maximize engagement
- Coordinate event logistics including staffing, scheduling, and materials
- Generate leads personally while leading by example
- Build and maintain relationships with retail partners and event organizers
- Oversee territory operations including event calendars, inventory, and logistics
- Maintain CRM accuracy and provide performance reporting
- Ensure compliance with company standards and partner requirements
- Finding, coordinating, booking, and executing events within the territory
- Maintaining labor and expenses within the budget
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
