TEMPORARY MARKETING MANAGER

The GEO Group•Boca Raton, FL

11d•Onsite

About The Position

Are you looking for a career you can feel good about? We hire only those that strive to do their best. By joining our family, you'll receive the honor and recognition that comes with working for the industry's global leader in evidenced based rehabilitation. Who We Are: GEO provides complementary, turnkey solutions for numerous government partners worldwide across a spectrum of diversified correctional and community reentry services. From the development of state-of-the-art facilities and the provision of management services and evidence-based rehabilitation to the post-release reintegration and supervision of individuals in the community, GEO offers fully diversified, cost-effective services that deliver enhanced quality and improved outcomes. Why Work for GEO: We believe that work is more than a place you go to every day. It is about being inspired and motivated to achieve extraordinary things. Employee benefits play an important role in making The GEO Group a great place to work. At GEO, we believe in the three pillars of employee wellbeing: physical, emotional, and financial. With comprehensive benefits and competitive wages, we trust that you will find all the resources you need here to be successful. Summary: The Marketing Manager is responsible for developing and executing multi-channel strategic marketing plans to support business growth and retention. Manages content for customer touch points, documents business processes, and provides sales support. This position will interface cross-functionally with subject matter experts, operations staff, corporate executives and management, and various departments to implement marketing initiatives that drive demand, enhance the Company’s reputation and market presence, and educate government agencies, legislators, and community stakeholders. The Marketing Manager develops positioning, identifies target audiences, and conceptualizes marketing campaigns, while ensuring the alignment of communications and messaging in all channels. Leads the execution of marketing programs from start to finish, including campaign strategy, creative direction, and overall project management. The Marketing Manager supervises other marketing personnel by providing day-to-day oversight, coaching through feedback and direction, and ensuring team deliverables are met on time and within budget. Writes and edits high impact copy to articulate the value proposition, benefits, and product/service positioning for print, web, email, blogs, video, and social media. Manages content calendar for multiple business units and drives content creation for websites, social media, video, and email. The Marketing Manager develops creative briefs and guides creative direction to meet objectives for public-facing communications, including print, digital, and video assets. Analyzes customer insights, market analysis, and marketing best practices to build successful strategies. Partners with email, web, and creative team members to design, test, and evolve marketing campaigns. Evaluates projects using KPIs and feedback from stakeholders to measure and improve results. Maintains a strong relationship with the partnership development teams and is knowledgeable on the proposal development process and status. Collaborates with Product Management team to develop product launch marketing campaigns. Performs other duties as assigned.

Requirements

Bachelor’s degree in marketing, communications, journalism, or related field.
Seven (7) years of experience in marketing communications with experience in strategic planning and business writing.
Two (2) years of personnel management experience.
Excellent business writing and editing skills for grammar, voice, flow, and storytelling.
Demonstrated project management and organizational skills with the ability to meet deadlines, prioritize work, and manage concurrent projects.
Working knowledge of digital marketing channels, including Search Engine Optimization (SEO), email marketing, and social media.
Working knowledge of print production process.
Ability to think strategically, creatively, and innovatively.
Effective oral, written, and visual communication skills.
Takes initiative to resolve issues and bring clarity to grey areas.
Ability to manage processes that drive quality, speed, and volume.
Excellent people and management skills to interact with staff, colleagues, and cross-functional teams.
Proficiency with Microsoft Office Suite.
Must have clear vision at 20 inches or less and at 20 feet or more, the ability to identify and distinguish colors, and the ability to adjust focus in order to develop marketing collateral, presentations and internal and external web pages.
Must have the ability to lift up to 10 pounds in order to move boxes of marketing collateral and set up marketing displays.

Responsibilities

The Marketing Manager develops positioning, identifies target audiences, and conceptualizes marketing campaigns, while ensuring the alignment of communications and messaging in all channels.
Leads the execution of marketing programs from start to finish, including campaign strategy, creative direction, and overall project management.
The Marketing Manager supervises other marketing personnel by providing day-to-day oversight, coaching through feedback and direction, and ensuring team deliverables are met on time and within budget.
Writes and edits high impact copy to articulate the value proposition, benefits, and product/service positioning for print, web, email, blogs, video, and social media.
Manages content calendar for multiple business units and drives content creation for websites, social media, video, and email.
The Marketing Manager develops creative briefs and guides creative direction to meet objectives for public-facing communications, including print, digital, and video assets.
Analyzes customer insights, market analysis, and marketing best practices to build successful strategies.
Partners with email, web, and creative team members to design, test, and evolve marketing campaigns.
Evaluates projects using KPIs and feedback from stakeholders to measure and improve results.
Maintains a strong relationship with the partnership development teams and is knowledgeable on the proposal development process and status.
Collaborates with Product Management team to develop product launch marketing campaigns.
Performs other duties as assigned.