Technical Sales Representative – Microscopy

Ramona Optics•Durham, NC

26d•Hybrid

About The Position

Ramona is seeking a Technical Sales Representative – Microscopy to expand adoption of our next-generation imaging platforms across pharmaceutical, biotechnology, and academic research organizations. Reporting to the Sales Director, you will own customer development and sales execution within your assigned territory. You will work alongside a cross-functional commercial team of Marketers, Field Application Scientists, and Software Engineers to bring Ramona’s disruptive microscopy technology to market. Together, you will identify high-value customer opportunities, demonstrate the scientific and commercial impact of our platforms, and help researchers adopt new imaging capabilities that can transform their workflows. This is a highly technical, customer-facing role requiring a combination of microscopy expertise, scientific curiosity, commercial judgment, and the ability to manage complex capital-equipment sales. The ideal candidate is comfortable moving between detailed scientific conversations at the bench and strategic discussions with senior scientific and business decision-makers.

Requirements

5+ years of technical microscopy experience through scientific research, Field Applications Scientist experience, microscopy applications work, or an equivalent technical role.
3+ years of experience in a commercial environment, including Sales, Field Applications, Business Development, or a similar customer-facing role.
Demonstrated understanding of modern optical microscopy techniques and biological imaging workflows.
Experience communicating complex scientific or technical concepts to researchers and other technical audiences.
Demonstrated willingness and ability to perform consistent outbound prospecting and independently generate new sales opportunities.
Strong written, presentation, and interpersonal communication skills.
Ability to independently manage multiple customer opportunities and priorities across a geographic territory.
Willingness and ability to travel up to 75%, including internationally.
Bachelor's degree in Biology, Biomedical Engineering, Biophysics, Neuroscience, or a related life-science discipline.

Nice To Haves

Master's degree or PhD in Biology or a related scientific discipline.
Experience commercializing emerging or novel biotechnology tools, particularly where significant customer education or market development was required.
Direct sales experience with scientific capital equipment, microscopy platforms, imaging systems, high-content screening systems, or other complex life-science instrumentation.
Experience managing long, technically complex sales cycles involving scientific evaluation and multiple organizational stakeholders.
Familiarity with Salesforce, sales forecasting, and procurement processes.
Experience navigating capital-equipment purchasing processes within pharmaceutical companies, biotechnology companies, universities, or research institutions.
Experience working with large imaging datasets, computational imaging workflows, or cloud/on-premises scientific data infrastructure.

Responsibilities

Develop a strong understanding of customer research objectives, imaging workflows, and experimental challenges, and connect those needs to Ramona’s technology.
Lead technically sophisticated product presentations, demonstrations, and application discussions.
Partner with Field Application Scientists and technical teams on evaluations and proof-of-concept studies that demonstrate scientific value.
Build credibility with scientists and research leaders while clearly communicating the technical and commercial value of Ramona’s platforms.
Manage opportunities through technical evaluation, proposal, negotiation, procurement, and close.
Develop and execute a territory plan to achieve revenue, pipeline, and customer acquisition goals.
Proactively generate new opportunities through outbound prospecting, account research, networking, conferences, referrals, and targeted follow-up.
Build and maintain a healthy pipeline of qualified opportunities across pharmaceutical, biotech, CRO, academic, and research organizations.
Maintain disciplined opportunity management, forecasting, and activity tracking in Salesforce.
Develop long-term customer relationships that support repeat business, references, and account expansion.
Work closely with Marketing, Field Applications, Software, Product, Engineering, and leadership to advance customer opportunities and support successful adoption.
Provide structured feedback on customer requirements, competitive technologies, emerging applications, and market trends.
Represent Ramona at conferences, workshops, customer meetings, and other industry events to strengthen market presence and identify new opportunities.