Technical Product Manager (Marketing) - Digital

AliMed Inc.Dedham, MA
Hybrid

About The Position

AliMed is a leading medical products manufacturer and distributor with a vast portfolio of high-quality offerings designed to improve patient outcomes and experiences spanning hospital to home. We remain committed to serving the needs of both patients and providers in the acute, rehab, and post-acute care communities by continuing to build on our strong foundation of innovation, responsiveness, and exceptional customer service that starts with our team of dedicated and talented employees. As a part of the healthcare industry for over 50 years, AliMed is proud to continue to be able to make a difference through our people, processes, and products. If you would like to be a part of our community and thrive in an environment where you can create, implement, and drive results, we want to hear from you! We are actively seeking a Technical Product Manager (Marketing) - Digital to join our team. This is a hybrid role, with our office located in Dedham, MA.

Requirements

  • Bachelor's degree in Business, Marketing, or Finance required, with a Marketing concentration preferred.
  • 2–5 years of experience in downstream marketing, product marketing, or a related commercial role within the medical device or pharmaceutical industry.
  • Experience supporting digital marketing, eCommerce, or omnichannel marketing initiatives preferred.

Responsibilities

  • Serve as the technical product marketing resource for Digital Marketing and eCommerce teams, bridging the gap between product expertise and digital content strategy for AliMed's non-core product portfolio.
  • Collaborate cross-functionally with Digital Marketing, eCommerce, and Product teams to ensure accurate and effective product positioning and promotion.
  • Maintain a deep understanding of customer behavior, market trends, competitive activity, and sales performance to inform marketing strategies and product positioning.
  • Support the development and execution of digital content that reinforces AliMed's brand standards, messaging, and style guidelines.
  • Contribute to initiatives that enhance brand awareness, strengthen brand identity, and increase customer engagement across digital channels.
  • Manage multiple priorities simultaneously while maintaining a high level of organization and attention to detail.
  • Communicate effectively with internal stakeholders to ensure alignment and successful execution of projects.
  • Demonstrate a passion for medical devices and their impact on patient lives.
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