Technical Marketing Specialist

Hubbell Incorporated•Cuba, MO

About The Position

The Technical Marketing Specialist supports the growth and success of Hubbell's product portfolio by combining market insight, product knowledge, customer engagement, and data-driven decision making. The role works closely with Sales, Operations, Engineering, Customer Service, and Product Management to identify market opportunities, support new product initiatives, analyze business performance, and develop tools and resources that help drive customer success. The ideal candidate is analytical and commercially minded, and comfortable working with technical products and customer applications. An engineering degree is not required, but the ability to understand technical specifications, product drawings, and customer requirements is important. The role is available in Cuba, Missouri, or St. Louis, Missouri, and requires weekly travel to Cuba, Missouri, as well as willingness to travel up to 20%. Hubbell creates critical infrastructure solutions and is strategically aligned around grid modernization and electrification. Hubbell Utility Solutions provides components and communications and controls technologies that support the reliable transmission and distribution of energy and a smarter, more flexible grid. Hubbell states that it is committed to operating sustainably and ethically and promoting an inclusive and supportive culture.

Requirements

Strong analytical and problem-solving skills, with the ability to transform data into actionable business insights.
Curiosity about customer applications, market dynamics, and industry trends.
Ability to work effectively across multiple functions and influence outcomes through collaboration.
Strong organizational skills and ability to manage multiple priorities and projects simultaneously.
Advanced proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
Ability to read and interpret technical drawings, specifications, and standards.
Understanding of pricing, profitability, and business performance metrics.
Excellent written, verbal, and presentation skills.
Bachelor's degree in Marketing, Business, Engineering Technology, or a related field.
At least 3 years of experience in product marketing, product management, technical sales, engineering support, or a related business function.
Willingness to travel up to 20%; the role also requires weekly travel to Cuba, Missouri.

Nice To Haves

Experience in utility, electrical, or grid infrastructure markets, including understanding of electric utility markets, transmission and distribution systems, grid technologies, customer applications, and utility customer requirements.
Experience developing reports and dashboards using Power BI and performing data analysis through SQL queries.
Experience with ERP systems; SAP is preferred.

Responsibilities

Analyze market trends, customer needs, competitive activity, and portfolio performance to identify growth opportunities and support business strategy.
Support the development and execution of marketing plans, product launches, and strategic initiatives.
Partner with Product Management to develop product roadmaps, evaluate portfolio opportunities, and support lifecycle management activities.
Assist with Voice of Customer initiatives, market research, and new product development projects.
Evaluate customer applications, requests for quotation, and product requirements to recommend appropriate solutions.
Collaborate with Sales, Engineering, Operations, and Customer Service teams to resolve customer issues and support commercial objectives.
Develop and maintain sales tools, product documentation, presentations, and marketing collateral.
Monitor pricing trends, competitive positioning, and market dynamics to support profitable growth.
Support forecasting, inventory optimization, and business planning activities through data analysis and cross-functional collaboration.
Read and interpret technical specifications, drawings, and industry standards to support customer and product-related activities.
Participate in customer visits, trade shows, industry events, and training activities to strengthen relationships and gather market intelligence.
Prepare reports, analyses, and presentations that support strategic and operational decision making.