Technical Content Marketing Manager

Alpaca

4d

About The Position

We’re looking for a Technical Content Marketing Manager, Trading API to help grow awareness, adoption, and engagement for Alpaca’s Trading API. This role is ideal for someone who can create compelling, accurate content for a technical audience while keeping the voice accessible to retail developers, algo traders, and builders in fintech. This person will sit at the intersection of content marketing, product storytelling, and technical education.
This role is for someone who enjoys getting into the details of APIs, trading workflows, and technical product features, turning that complexity into content that helps users understand the product, adopt new features, and deepen their engagement with Alpaca. You should be comfortable translating technical concepts into clear, engaging narratives that resonate with developers and self-directed traders.

Requirements

• 3–5 years of experience in content marketing, content strategy, editorial, or a related role
• Strong writing and editing skills with the ability to simplify technical or complex topics
• Experience creating content for software, APIs, fintech, or other technical products
• Ability to work cross-functionally with product, engineering, and marketing stakeholders
• Comfortable operating in a fast-paced environment with a high degree of ownership
• Strong judgment around audience, tone, and message clarity

Nice To Haves

• Experience with algorithmic trading, developer tools, or technical products
• Hands-on coding experience or comfort reading code examples
• Experience with GitHub and Python
• Knowledge of trading strategies, retail trading workflows, or market structure
• Based in North America

Responsibilities

• Own technical content strategy for Alpaca’s Trading API and related products, driving awareness and adoption
• Write and edit educational and product-driven content such as tutorials, explainers, launch posts, feature spotlights, onboarding materials, case studies, newsletters, and technical thought leadership for algorithmic trading across stocks, options, and crypto
• Identify content opportunities based on user needs, product priorities, and growth goals
• Collaborate with product, engineering, and other internal leaders to turn technical updates into clear user-facing content
• Translate complex concepts in trading infrastructure, market mechanics, and algorithmic strategy design into clear, technically accurate content for developers, retail traders, and algorithmic traders
• Support go-to-market (GTM) efforts with launch messaging, website copy, and supporting content assets
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution
• Ensure technical content is accurate, relevant, and aligned with Alpaca’s brand and product positioning

Benefits

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed