Technical Content Marketing Manager

Formlabs • Somerville, MA

4d • Onsite

About The Position

Formlabs is seeking a Technical Content Marketing Manager to drive their content strategy and produce industry-leading technical assets. This role involves creating compelling narratives from complex hardware innovations to generate leads and build brand authority. The ideal candidate is passionate about technology, skilled in writing, and adept at storytelling. This position is crucial for Formlabs' technical storytelling efforts, translating complex information into engaging content for engineers, designers, and innovators.

Requirements

• 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
• Prolific writing skills and attention to detail
• Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
• Proven ability to work independently and cross-functionally
• Analytical, proactive, and goal-driven mindset
• Structured and strong project management skills

Nice To Haves

• Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
• Experience with photo and video production
• Working knowledge of SEO tactics
• Familiarity with CAD modeling and 3D printing

Responsibilities

• Identify and interview customers and collaborate with them to publish both written and video case studies
• Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
• Create content for sales enablement and sell sheets that support product launches
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
• Deeply understand buyer personas and target industry segments to create a content plan aligned with buyers’ needs and internal funnels
• Manage content creation and distribution across digital channels (web, social, email, etc.)
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed