Technical Account Manager, Programmatic

GSTV•New York, NY

4h•Hybrid

About The Position

GSTV operates the largest digital video network at the point of purchase — reaching over 115 million monthly viewers across more than 26,000 fuel and convenience locations nationwide. The programmatic channel is a significant and growing revenue driver, enabling advertisers to access GSTV's premium out-of-home inventory through demand-side platforms and supply-side integrations. GSTV partners with leading programmatic platforms including Vistar Media and operates within an increasingly complex ecosystem of DSPs, agency trading desks, and data-driven audience targeting capabilities. The Technical Account Manager, Programmatic is a senior individual contributor role responsible for owning the full technical layer between GSTV's programmatic inventory and its demand-side partners. This role sits above media operations — handling everything that requires deep platform knowledge, cross-system troubleshooting, and demand partner enablement. You will lead the technical onboarding of new DSP and SSP integrations, support pre-sale scoping for complex programmatic campaigns, troubleshoot delivery and pacing issues that media operations cannot resolve, and serve as the internal expert on deal configuration, auction mechanics, and programmatic supply path optimization. You will own the technical relationship with GSTV's demand and supply partners, operating with minimal oversight in a fast-moving environment. This role works across the Revenue organization and serves as the primary programmatic technical interface with Team TPM — specifically Engineering, Data Engineering, and the Programmatic team. You will regularly partner with Sales on technical scoping, with Product on platform capability roadmap input, and with Data Engineering on the signals and reporting that inform yield and delivery outcomes. You are the bridge between what the business is selling and what technology can deliver.

Requirements

Deeply fluent in programmatic advertising — you understand auction mechanics, deal structures, and DSP/SSP dynamics at a technical level, not just conceptually
Comfortable operating in the space between Sales and Technology — translating business objectives into platform configurations and technical constraints into commercial language
A systematic problem solver who diagnoses issues from first principles rather than relying on workarounds
Resourceful and able to find solutions even when they are not obvious — you strive to find answers independently, but know when it is time to ask for help
Able to coordinate multiple tasks simultaneously while remaining organized
Comfortable with ambiguity and change because priorities will adjust in response to the market
Detail oriented with the ability to drill down into tactical considerations
A team player with a proven ability to foster and manage positive working relationships in a matrixed environment
Business and outcome focused
5 or more years of experience in programmatic advertising, with direct hands-on experience in DSP or SSP campaign management, technical onboarding, or platform operations
Deep familiarity with OpenRTB specifications, deal ID mechanics, private marketplace structures, and programmatic guaranteed deal execution
Experience working at or closely with a publisher, SSP, or ad tech platform — DOOH experience is a strong differentiator
Demonstrated ability to troubleshoot bid-level delivery issues using log-level data, bid response analysis, or reporting from programmatic platforms
Experience supporting pre-sale technical scoping in a revenue-facing environment, including translating campaign objectives into platform configurations
Familiarity with data warehouse tools (Snowflake or similar) and analytics platforms for campaign performance analysis
Strong influencing skills — able to achieve goals without direct control over resources
Outstanding listening skills
Effective and impactful oral, written, and presentation communication skills
Experience working in a fast-paced environment preferred
Excellent organization and time management skills
5+ years in programmatic advertising, ad tech, or digital media operations in a technically oriented role

Nice To Haves

DOOH experience is a strong differentiator
Certifications: DSP or programmatic platform certifications (e.g., The Trade Desk Edge, Google Ads certification) are a plus but not required

Responsibilities

Own end-to-end programmatic execution, including campaign setup, deal configuration, inventory packaging, and auction mechanics for complex campaigns, while ensuring technical feasibility during pre-sale and alignment with client objectives
Manage and grow DSP, SSP, and agency partner relationships, leading technical onboarding, integration setup, and ongoing collaboration to ensure seamless activation and performance
Monitor and optimize programmatic performance and yield by analyzing auction dynamics, bid loss data, and delivery metrics, proactively identifying revenue leakage and implementing strategies to maximize CPMs, fill rates, and overall inventory value
Diagnose and resolve campaign and supply path issues, while identifying systemic patterns and driving operational or platform improvements to prevent recurrence
Translate audience insights into scalable first-party data solutions by building, activating, and refining addressable programmatic segments to improve targeting, match rates, and monetization
Partner with Sales, Marketing, and Product to develop and package programmatic offerings, support go-to-market strategies, and contribute technical input to roadmap development based on market needs and platform capabilities
Ensure data and reporting integrity in collaboration with Data Engineering, delivering accurate, actionable insights for internal teams and external partners
Serve as a programmatic subject matter expert by documenting processes, educating cross-functional teams, and staying ahead of industry trends to strengthen internal capabilities and inform strategy
Other duties as assigned.