Teamlead CRM (m/w/d)

Naturtreu

2d • Remote

About The Position

As the Teamlead CRM, you will be responsible for the strategic and operational further development of our CRM. You will ensure that our CRM runs independently, works data-driven, and measurably contributes to revenue, while also providing technical and personal leadership to a small team. The role is strategically oriented but remains deliberately close to operational tasks: about a third of your time will be hands-on with campaigns, flows, and automation, serving as a role model for the team's quality standards. Currently, the focus is particularly on operational excellence to lay a clean foundation for strategy and scaling. The integration of AI and automation should be a matter of course.

Requirements

• CRM experience: You have already been responsible for a CRM strategically and operationally, ideally with tools like Klaviyo or comparable platforms.
• Leadership experience: You have already led a small team or have the willingness and personality to take on this role.
• Data-driven work: You think in KPIs such as Retention Rate, CLV, and Reactivation and make decisions based on numbers.
• Entrepreneurial thinking: You prioritize based on value contribution and economic efficiency rather than effort.
• Hands-on mentality: You enjoy being operationally involved and embody high quality standards yourself.
• Communication skills: You contribute your own assessments, address issues openly, and make decisions independently within your area of responsibility.
• Languages: You speak fluent German. English skills are an advantage.
• Fixed place of residence in Germany is required.

Nice To Haves

• English skills are an advantage.

Responsibilities

• Ensure the highest quality in campaigns and flows, including clean QA before every dispatch.
• Orchestrate the expansion and continuous professionalization of our flows as the backbone of our CRM, creating the ideal balance between automated sequences and manual individual campaigns.
• Ensure technical cleanliness in triggers, segmentation, and deliverability, and keep an eye on the health of our list.
• Build structured A/B testing (e.g., subject lines, sender name, dispatch times) and document learnings for continuous optimization.
• Establish a clear process for the effective planning and efficient deployment of our campaigns across all CRM channels.
• Collaborate with the Design & Content Team to develop guidelines such as templates and tonality, which convert or inform at the right time without compromising brand image.
• Define KPIs such as Retention, CLV, and Repeat Rate and actively steer towards them.
• Develop an independent CRM roadmap and prioritize measures according to their economic value contribution.
• Set up independent CRM forecasts and reporting and maintain them continuously.
• Further develop existing formats such as package inserts and sampling as part of CRM, taking conceptual responsibility and implementation.
• Independently identify new opportunities, evaluate them, and proactively bring them to the team.
• Provide technical and personal leadership to your team (currently 1-3 people), give feedback, and delegate clearly.
• Lead by example, establish standards, and prepare your team for further growth.
• Work closely with Brand, Performance, and Shop, and share results transparently and data-based within the company.

Benefits

• Impact: You will build CRM as an independent, data-driven channel and have a direct influence on customer loyalty and revenue growth.
• 100% Remote Setup: You work completely remotely within Germany with a fixed place of residence in Germany. Additionally, you can work from EU countries for up to 90 days a year.
• Flexible working hours: You work full-time with 40 hours per week and can flexibly arrange your working hours within our availability times.
• Vacation: You receive 30 days of vacation per year.
• Company pension plan: We support you with an ETF-based company pension plan.
• Mental Health: Through our platform OpenUp, you get access to professional coaching, sessions, and content related to mental health and personal well-being.
• Employee discount: You will naturally receive our products at reduced prices.
• Company events: We meet in person at our summer and Christmas parties to strengthen team cohesion.
• Professional development: With our growth, new opportunities arise to grow professionally and personally.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed