Team Leader-External Communications and Public Engagement

ATC • De Pere, WI

19h

About The Position

ATC is seeking a strategic communications leader to direct the company’s external communications and public engagement. The role brings together external communications, media relations, digital public engagement, content strategy, and brand stewardship to strengthen ATC’s reputation and support safe, reliable electric transmission. The Team Leader sets the direction for external communications and connects media relations, digital channels, enterprise content, campaigns, analytics, and reputation management into a cohesive public engagement experience.

The role leads and develops communications professionals, sets priorities, aligns resources, and builds a collaborative team culture. It develops external communications strategies, cultivates media relationships, monitors coverage and emerging issues, and leads crisis and issues communications. It also guides ATC’s websites and social media, leads enterprise editorial strategy and brand stewardship, and uses engagement and audience data to assess results and improve communications. The position works with leaders and internal teams to communicate complex transmission, reliability, infrastructure, and energy-policy topics clearly to public and stakeholder audiences.

Requirements

• Progressive experience in corporate communications, external affairs, public relations, public engagement, media relations, or a closely related communications function.
• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Demonstrated leadership of communications professionals, including coaching, workload prioritization, resource alignment, and delivery accountability.
• Experience building integrated communications strategies across earned, owned, and digital channels.
• Experience communicating complex, technical, or policy-sensitive topics to public and stakeholder audiences.
• Experience supporting major projects, public-facing initiatives, reputation-sensitive issues, or stakeholder campaigns.
• Working knowledge of brand governance, digital accessibility expectations, and communications review in partnership with legal or compliance teams.

Nice To Haves

• Utility, energy, infrastructure, or similarly regulated-industry experience.

Responsibilities

• Coach, develop, and support communications professionals while setting clear priorities and expectations.
• Align resources, delegate work, and establish shared accountability for quality, timing, and outcomes.
• Build a collaborative team culture that adapts to changing business needs and public issues.
• Develop external communications strategies aligned with business priorities and major initiatives.
• Build productive media relationships and coordinate proactive reputation management.
• Monitor media coverage, public opinion, and emerging issues to inform timely communications decisions.
• Maintain crisis and issue-response readiness through clear plans, roles, and coordination.
• Lead communications for emerging issues, high-profile projects, and reputation-sensitive situations.
• Partner with leaders and internal teams to deliver consistent, credible messages across channels.
• Connect ATC websites, social media, digital campaigns, and content into a unified audience experience.
• Guide publishing, monitoring, and response coordination across LinkedIn, Facebook, and Instagram.
• Advance usability and digital accessibility while improving engagement and reach.
• Lead enterprise editorial strategy, calendars, and content development across articles, project updates, videos, infographics, executive messaging, and thought leadership.
• Translate complex transmission, reliability, infrastructure, and energy-policy topics into accessible stories.
• Safeguard a consistent voice and visual identity across communications, campaigns, and stakeholder touchpoints.
• Use engagement, reach, audience-growth, and stakeholder-interaction metrics to evaluate performance.
• Turn analytics and audience insights into actionable recommendations for leadership.
• Refine channel, content, and campaign strategies based on measurable results.

Benefits

• Annual incentive bonus
• Employer-sponsored pension plan
• 401(k) match
• HSA contribution
• Life and disability insurance
• Health care benefits
• Generous time-off plans
• Flexible work arrangements
• Cross-functional opportunities, skill-building, and career-development assignments

What This Job Offers

• Job Type: Full-time
• Career Level: Manager