Team Leader-External Communications and Public Engagement

ATC•Pewaukee, WI

2d•$137,000 - $160,900

About The Position

The Team Leader, External Communications and Public Engagement leads how ATC communicates externally and engages with customers, communities, stakeholders, and the media. The role sets direction for external communications and connects media relations, digital channels, enterprise content, campaigns, analytics, and reputation management into a cohesive public engagement experience that supports ATC’s reputation and safe, reliable electric transmission service. This position leads and develops communications professionals; shapes external and media relations; guides crisis and issues communications; modernizes digital public engagement; drives enterprise content strategy and brand stewardship; and measures communication performance. It translates complex topics involving transmission, reliability, infrastructure, and energy policy into accessible stories, while maintaining consistent messaging and visual identity across channels and stakeholder touchpoints.

Requirements

Progressive experience in corporate communications, external affairs, public relations, public engagement, media relations, or a closely related communications function.
Bachelor’s degree in marketing, communications, journalism, or a related field.
Demonstrated leadership of communications professionals, including coaching, workload prioritization, resource alignment, and delivery accountability.
Experience building integrated communications strategies across earned, owned, and digital channels.
Experience communicating complex, technical, or policy-sensitive topics to public and stakeholder audiences.
Experience supporting major projects, public-facing initiatives, reputation-sensitive issues, or stakeholder campaigns.
Working knowledge of brand governance, digital accessibility expectations, and communications review in partnership with legal or compliance teams.

Nice To Haves

Utility, energy, infrastructure, or similarly regulated-industry experience is especially relevant.

Responsibilities

Coach, develop, and support communications professionals while setting clear priorities and expectations.
Align resources, delegate work, and establish shared accountability for quality, timing, and outcomes.
Build a collaborative team culture that adapts as business needs and public issues evolve.
Develop external communications strategies aligned with business priorities and major initiatives.
Build productive media relationships and coordinate proactive reputation management.
Monitor media coverage, public opinion, and emerging issues to inform timely communication decisions.
Maintain crisis and issue response readiness through clear plans, roles, and coordination.
Lead communications for emerging issues, high-profile projects, and reputation-sensitive situations.
Partner with leaders and internal teams to deliver consistent, credible messages across channels.
Connect ATC websites, social media, digital campaigns, and content into a unified audience experience.
Guide publishing, monitoring, and response coordination across LinkedIn, Facebook, and Instagram.
Advance usability and digital accessibility considerations while improving engagement and reach.
Lead enterprise editorial strategy, calendars, and content development across articles, project updates, videos, infographics, executive messaging, and thought leadership.
Translate complex transmission, reliability, infrastructure, and energy-policy topics into accessible stories.
Safeguard a consistent voice and visual identity across communications, campaigns, and stakeholder touchpoints.
Use engagement, reach, audience growth, and stakeholder interaction metrics to evaluate performance.
Turn analytics and audience insights into actionable recommendations for leadership.
Refine channel, content, and campaign strategies based on measurable results.