Team Lead, Foodservice Field Sales - Central Division

Well Enterprises

4d • Remote

About The Position

The Team Lead – Foodservice Field Sales role involves leading and managing a high-performing sales team in an assigned zone to achieve revenue targets through effective people management, field sales execution, communication, strategic planning, and process improvement. The individual will have intimate knowledge of the foodservice channel, and preferably within ice cream and/or frozen desserts category. They will be responsible for developing and implementing sales strategies, conducting field visits with Area Managers foodservice operators and distributors, managing the assigned broker market, and aligning sales efforts with overall business objectives. They will also focus on building and maintaining strong relationships with key clients and stakeholders, ensuring high levels of customer satisfaction, and fostering a positive team culture.

Requirements

• Bachelor’s degree in Business or related field
• Minimum 8 years of proven sales & leadership experience.
• Must have CPG knowledge
• Minimum of 4 years of Foodservice experience.
• Intimate knowledge of Foodservice channel, with a preference within ice cream, novelty and total frozen desserts.
• Problem solving and analytical skills, possesses functional and technical skills to do the job at sufficient level of accomplishment.
• Strong influential communication, including negotiations and leadership skills.
• Excellent communication skills, both written and verbal.
• High level of interpersonal skills to help foster and develop relationships that will continue to help grow the business base and create opportunities for future growth.
• Knowledge of Microsoft Office.
• Develop strong working relationships within assigned team and cross functional teams, operators, and distributors to ensure effective leadership against common goals.
• Ability to prioritize and multi-task within a broad scope of responsibility and a fast-paced environment.

Nice To Haves

• Prefer a minimum of 4 years of Foodservice experience.
• Preference within ice cream, novelty and total frozen desserts.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Aide the Area Managers/Brokers in identifying sales targets and sales planning to ensure Branded Growth targets are met or exceeded.
• Monitor and analyze sales performance metrics to identify areas for improvement in 1:1 discussions with Area Managers at least monthly.
• Travel for regular field visits with Area Managers throughout the year to support Area Managers /Brokers with operator and distributor calls as well as food shows and trainings as needed.
• Lead, mentor, and develop a high-performing sales team.
• Conduct Growth Sessions and provide constructive feedback throughout the year to develop the Area Manager (and Broker Market).
• Foster a positive and inclusive team culture.
• Identify and implement process improvements to enhance efficiency and effectiveness across the field sales teams.
• Solicit feedback, monitor metrics, and evaluate the impact of process changes.
• Develop and execute long-term strategic plans to drive business growth.
• Use gap analysis tools and industry insights to identify opportunities to gain new slots, swap slow moving slots, and sell more Wells Branded items.
• Align sales strategies with overall business objectives and problem solve as needed.
• Build and maintain strong relationships with key operators and distributors.
• Address operator or distributor concerns and ensure high levels of customer satisfaction from our Area Managers / Brokers.
• Ensure the team properly utilizes HubSpot for all operator and distributor calls and enters data correctly.
• Monitor team performance metrics within HubSpot and train accordingly.
• Prepare and manage sales budgets, forecasts, trade offers, and P&L to align with annual targets to achieve goals.
• Monitor financial performance and report on key metrics through various tableau reporting tools.
• Work closely with Marketing, Sales Support, Wells & Customer Brand teams, Noncommercial and National Account teams, and other departments to achieve business goals.
• Work closely with the National Business Development Managers for our Tier 1 and 2 Distributors (Sysco, USF, PFS, GFS, Vistar, BEK) to help execute distribution initiatives in the field and provide feedback from the field.
• Participate in cross-functional projects and initiatives to achieve common goals for sales and distribution teams.
• Ensure alignment and effective communication to your team.

Benefits

• The base pay range for this position is $131,295 to $175,691 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager