Tasting Room Manager - Francis Ford Coppola Winery

Delicato Family Wines•Geyserville, CA

12d•$76,354 - $119,398•Onsite

About The Position

This role leads the tasting room experience and retail team to deliver unique, personalized, and memorable guest experiences that foster lasting customer connections to the brand. This role focuses on increasing conversion to purchase and wine club membership through innovative programming, strategic sales initiatives, promotional activities, wine education, and personalized hospitality. The Tasting Room Manager provides daily leadership for tasting room operations, retail sales, and trade visitation, ensuring the team operates cohesively under established service standards and policies to maintain operational excellence.

Requirements

High school diploma or equivalent required
5+ years combined work experience in tasting room, winemaking or hospitality field
3+ years management experience at a winery or related field
Must be 21 years of age in order to pour, serve, and taste wine
Responsible Beverage Service Certificate required
High level organizational and time management skills
Excellent oral and written communication skills
Possesses a broad knowledge of wine and varietals
Self-motivated, able to act independently to solve problems
Meets changing priorities in the workplace with flexibility and enthusiasm
Professional appearance and demeanor
Proficient in retail software and Microsoft Office suite, including Word & Excel
Must be able to work evenings, weekends, and holidays

Nice To Haves

Bachelor’s degree preferred
Professional wine certification a plus (Sommelier, CSW, WSET)

Responsibilities

Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met
Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results
Partners with immediate manager to determine staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives
Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics
Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate
Ensures compliance and consistent application of company policies, initiatives, and decisions
Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies
Develops the annual tasting room sales plan and implements sales programs to achieve growth and conversion goals, leveraging data analytics and monthly P&L insights to drive continuous improvement
Manages tasting room experiences with hands-on leadership, establishing and maintaining exceptional guest service and wine tasting standards
Oversees daily sales reconciliation and bank deposits, ensuring accurate register reconciliation across departments and timely reporting to Accounting
Drives Tasting Room & Retail Sales performance by setting clear sales and conversion goals, providing regular feedback, and delivering staff training to support growth objectives
Leads, trains, and motivates the tasting room team to deliver outstanding customer service, addressing guest feedback and complaints with a focus on satisfaction and loyalty
Collaborates with Public Relations, Brand, Sales, and Winemaking teams to align experiences with internal brand strategies, showcasing wines effectively and educating trade guests
Partners with Public Relations, Sales, and Marketing to promote the Delicato Family Wines brand and uphold a positive brand presence in the community
Designs and facilitates high-touch experiences, including guest stays, wine tastings, tours, and educational events for VIP, international, and trade guests
Works closely with Facilities Management to ensure the property consistently reflects the highest standards of cleanliness and presentation