Talent Public Relations Associate Director
About The Position
The Talent Public Relations Associate Director is instrumental in boosting the firm’s visibility and Talent brand to candidates, clients and employees through thought leadership, earned storytelling and social media. This individual leads, develops and implements integrated public relations programs that support firm priorities and protect the EY brand in the market, across workforce evolution, AI, talent attraction and acquisition, inclusiveness, learning and development, career experiences and wellbeing. The role will focus on media relations, brand building and executive eminence and will collaborate across the EY Talent function, the EY Brand, Marketing & Communications ecosystem, and the firm’s PR agencies.
Requirements
- Extensive experience (10+ years) leading public relations programs, particularly with highly regulated organizations and preferably at a PR or communications agency.
- Bachelor’s degree or equivalent experience.
- Strong leadership skills: The ability to lead and inspire teams effectively within a highly matrixed global organization.
- Stakeholder management and influencing skills: The ability to convey complex ideas clearly and influence senior stakeholders.
- Project management skills: The ability to think strategically and manage competing priorities.
- Commercial acumen: The ability to analyze market trends to guide strategic decisions.
- Excellent written and verbal communication skills: The ability to convey complex information clearly and effectively to a broad swathe of audiences.
- Agility and adaptability: The ability to adapt quickly to change and manage ambiguity in a high-paced, dynamic environment.
- Strategic vision: The ability to support the development and implementation of strategies, demonstrating creative problem-solving skills and proactivity.
- Cultural competence: The ability to foster an inclusive working environment.
Responsibilities
- Create and manage the PR program for the US Talent function.
- Deploy tactics to proactively influence brand perception of EY, including proactive thought leadership campaigns, reactive media responses, “newsjacking” and thematic pitching.
- Build and maintain relationships with journalists across top-tier general interest, business and trade publications.
- Secure and maintain positive media coverage for priority areas of focus.
- Develop and execute Talent top stories program.
- Strategically identify and vet media opportunities.
- Manage social media strategy for executives and programs, including content creation, executive positioning, amplification and risk assessment.
- Lead day-to-day management of external PR agency relationships.
- Oversee the development of materials, including media briefings, press releases, byline articles and Q&As, among other deliverables, to enhance brand visibility.
- Serve as a strategic advisor to executives to effectively conduct media trainings, messaging development, interview preparation and more related to PR opportunities.
- Evaluate and report on PR outcomes and impact.
- Continuously evaluate and make necessary adjustments and recommendations to further refine planning, strategy and activation of ongoing PR program.
- Provide crisis management support, including message development, and assist leadership in navigating sensitivities, as needed.
Benefits
- medical and dental coverage
- pension and 401(k) plans
- a wide range of paid time off options
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
