Systems Campaign Execution Specialist
About The Position
At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere. The Campaign Execution Specialist is responsible for creating, deploying and managing the effective use of Bluebeam’s marketing automation tools. This role will work closely with the Global Marketing Operations Managers as well as Regional Marketing Managers to enable global lead creation, automated forms, triggered and outbound emails, webinar support, and other campaign support. This role is key to executing high quality campaigns as well as supporting marketing’s contribution to revenue. The role also helps deliver performance results to provide insight for future automated campaigns.
Requirements
- 1-2 years of experience
- Salesforce CRM
- Marketing automation tools such as Pardot, Marketo, Eloqua, Hubspot etc.
- Understanding and use of UTMs
- Webinar tools like ON24, GotoWebinar, etc.
- Creating emails, forms and landing pages in a MAM
- Strong communication skills
- Project management skills
- Self-Starter; see project through from inception to completion
Nice To Haves
- Strong writing, communications and project management skills preferred
- Marketing metrics and campaign reporting experience a plus
- HTML/CSS experience a plus
Responsibilities
- Develop and execute marketing automation programs
- Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
- Works with Web team to develop and implement new Marketo Forms
- Partners with Marketing Ops and Salesforce Admins to identify errors between systems.
- Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
- Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
- Sets-up and maintain reply mail management
- Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings.
- Helps to produce monthly email and campaign performance reports
- Manages and optimizes email segmentation and overall list hygiene
- Enables process improvement with Marketing Operations
Benefits
- Competitive compensation and benefits package
- Fully vested 401K right from the day you start
- Generous PTO, including sick/mental health & volunteer days
- Free & unlimited access to BetterUp Care, a well-being platform
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- Opportunity for continuous professional development
- Free & unlimited access to LinkedIn Learning
- Up to $5K annual education reimbursement (after 1 year tenure)
- 100% employee-covered health and welfare benefits and paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
